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Showing posts with label Case studies. Show all posts
Showing posts with label Case studies. Show all posts

March 12, 2013

January 29, 2013

Lessons in Social Media Excellence :How Lego responded to a 4yr old who lost his toy

What is the distance a  brand will go to retain customers,.. How much does a consumer mean to " Brands"  While social web has made Brands more proactive and consistent,  in terms of " managing their online Reputation. While Bad News travels faster than anything today. What about users, who have had " positive stories" to share on " How Brands  went out of their way( past the inane procedures and normas. Does good news travel faster.. or does it travel at all ?

There are no perfect answers to this, however a recent incident " has gone  viral on the web and has given the company more traction than any  Print, Video or web Advertising. Contrary to the popular and widely held belief Some Good News Actually Travel Much Faster than the Bad News
7 Year Old old Luka Apps spent his Christmas money on the LEGO Ninjago Ultra Sonic Raider set. A sound investment, if you and one day he lost  a few LEGOs minifigures-- 
Against his father's recommendation, young Luka took his newly procured Jay ZX shopping. And then, wouldn't you know it, the figure went missing, never to be seen again. However Luka did something  which 99% consumers would ever do
He shot an email to the Folks at Lego at LEGO seeking a replacement. 
Letter source ( ITV)

A short time later, Luka received a reply from Richard, a LEGO customer service representative. Richard wrote that he had spoken to Sensei Wu, a master from the  Ninjago line.

July 27, 2012

5 Steps to Using Pinterest as a Lead Generation Tool

Here is a step by step  by step process on  using   Pinterest for  your online marketing and lead generation tool

 1)Install these tools: Pin It Button for Websites – on your website or blog.
While  posting a blog post or a article for publishing   have a Pinterests button which users can share their their social community

Embed the button wherever you have “pinnable” content – including your blog, content pages, and products for sale. Follow Me Button for Websites - on your home page, email footer and newsletters/email marketing. Pin It Bookmarklet on your browser to make it easy to pin from the web!

 Amy Portefield ,,in her 10 commandments for using Pinterets for Marketing your business

2)Research what your ideal client is pinning.  Search under Keywords and Categories on the Pinterest Dashboard. Create your boards with an ideal client in mind. Provide answers to their questions. Feed their inspirations. Solve their problems.

3)Set up your initial “Boards”.  Choose topics or categories that reflect your business values, culture, interests, products and services. Be creative with your Board Names!

Don’t Forget the basics of Pinterest:
Check the Source of the Pin.  This is so important.  When re-pinning, click before you repin to see if pins are sourced to a legitimate website
Add a watermarkWhen pinning original content, consider adding a watermark of your website or logo to your image, to preserve pin integrity. 
f you sell products, add prices to your pins. Type the price (ie $9.99) into your Pin Description and Pinterest will automatically add a price banner to your pin!

Use Image Creation Tools. Tools like  InstagramPinstamatic Pixlr,  and Tweegram Snagit  are some I have just discovered the wonderful you to make an eye-catching picture or text image to share on Pinterest.  Be creative with them!

May 15, 2012

Product Placement Case Study: Coco Cola

The above infographic is from  AnyClip  which put together a  showcases just how many films have used Coca-Cola as product placement over the years. As with last year’s epic infographic about Apple product-placement in film, this infographic was created using AnyClip’s excellent tagging technology. AnyClip tagged on-screen products and extracted film metadata to discern how much time a Coca-Cola product spent on screen.
Interestingly, AnyClip was able to find a direct correlation between the size of a film’s budget and the frequency of a Coca-Cola product placement. As movie budgets have increased, so too have product placements for Coke products.

Source: via Sumit on Pinterest

March 20, 2011