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Showing posts with label Cisco. Show all posts
Showing posts with label Cisco. Show all posts

May 11, 2015

eBay, Apple, and HP have the most women in leadership role in tech companies

"gender diversities in leadership positions in tech companies"

Gender diversity in  leadership  Positions  in Technology companies 

The chart published by Gigacom above shows the gender diversity in top technology companies when it comes to leadership. Some companies count leadership roles as being only vice presidents, others count as broad a definition as “officials and managers. eBay, Apple, and HP have the most women in leadership roles, although at 28 percent they’re still far from equally weighted. 

December 19, 2014

Top 5 web security appliances vendors in terms of Revenue

Statistic: Global revenue made by security appliance vendors from 1st quarter 2012 to 3rd quarter 2014 (in million U.S. dollars) | Statista
via  Statista

Security appliances today  have become a popular and simple means for delivering security software. IThe statistic shows the revenue of security appliance vendors worldwide from the first quarter of 2012 to the third quarter of 2014. In the second quarter of 2014, Cisco generated 414 million U.S. dollars in the security appliance market.

December 23, 2012

July 9, 2010

B2b Marketing Lessons from Cisco

Among all b2b Online Marketing Campaigns, Cisco probably has used the digital medium in the most innovative and disruptive way. Cisco has truly mastered the art of differentiated Branding across the web through their amazingly superb Videos, Blogs and other distribution touch points. This is probably the same route which most other b2b marketers would go … but would fail to do with such a high degree of scientific precision and artistic execution . What most of us probably fail to understand ( specially b2b business ) that its not the business which you are in, but its the people who are in that business matter most..

No matter what your product might be.. We all are at the bottom of the pyramid talking to humans , people who want to be a part of a conversation.Users to would love to be pampered, and consumers who would like to get your attention no matter how big and powerful you are..Markets are ultimately conversations and your users might communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

While most b2b marketers in terms of distribution channels across the digital space probably do the same things ( webminar/white papers/PDf Download, vertical social networks, Videos ) , Cisco has really raised the benchmark on how a product should be integrated and not hard sold across their business verticals!!

As the Cluetrain Manifesto sums up in the most apt manner ,.
"Its time we stopped thinking of marketing as a one-way propaganda campaign or a mere Broadcast."

Being talked to, preached at, or lectured to by those trying to win our business is generally felt as annoying, not persuasive. As clients, we don’t respond to conventional, one-way, “packaged” marketing because it doesn’t answer the questions we have when we are trying to buy, nor tell us what we need to know.

If you want to influence your consumers, give them the chance to talk to you, about their needs, wishes, and wants.If you really want my business, let’s talk; let’s have a conversation.

Today's Consumers are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.

Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Popular b2b Marcom Blogger Diana Huff shares her thoughts on how Cisco has managed to used the web to distrupt ,influence and raise awareness and re-inforce perceptions about their products . Click here to read how CISCO 's online Strategy was so refreshing and what other Brands need to learn from CISCO