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Showing posts with label Comscore Mobile statistics. Show all posts
Showing posts with label Comscore Mobile statistics. Show all posts

July 18, 2011

Mobile Advertising Forceasts : 2011-2015: US Vs Global

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

"Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," said Stephanie Baghdassarian, research director at Gartner. "For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015."

July 15, 2011

US Mobile Apps Findings and Insights

Nielsen Key  Mobile  App Stats
  • Games are the most downloaded – both free and paid
  • Facebook, Google Maps and Weather Channel are the most popular apps across smartphones
    • iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
    • Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
    • Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%) 
    •  14% of mobile subscribers have downloaded an app in the last 30 days
    • Average number of apps: Smartphone: 22, Feature phone: 10
      • BlackBerry: 10
      • iPhone:37
      • Android: 22
      • Palm: 14
      • Windows Mobile: 1