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Showing posts with label Comscore web2.0 site usage. Show all posts
Showing posts with label Comscore web2.0 site usage. Show all posts

September 23, 2007

Web2.0 User Statistics and Patterns in August 2007

Earlier this week the Shop.org summit was held in Las Vegas.Shop.org is the premier gathering of online and multichannel retailers and Shop.org's most important event. Featuring keynotes from the most exciting speakers in the online industry, sessions for intermediate and advanced retailers, and unparalleled networking are some of the features of shop.org annual summit. Seomoz shared some important web2.0 data usage from comScore's executives

Gian Fulgoni had some great stats about web 2.0 users:

* In August 2007, 158 million people (87% of the online population) visited web 2.0 sites
* Over a three month period, the entire online population engaged with web 2.0 sites
* The average time spent on a web 2.0 site was 210 minutes per person, and the average page views were 516 per session

The breakdown of web 2.0 traffic in August 1007 was as follows:

* directories = 121 million
* video = 93 million
* social networks = 81 million
* photo = 56 million
* blogs = 48 million

E-commerce sites serve Flash content to more than 155 million consumers. Major retailers like Walmart, Target, Office Depot, Old Navy, Best Buy, and others serve Flash content on their sites. They use Flash in an array of ways, such as in pre-prints and on rotating offers on their home page.

Gian then broke into online spending for web 2.0 users by product category:

Heavy Internet users:

* were 50% of total users of web 2.0
* spend 58% of the total amount spent on the Internet

Blog users:

* 44% unique Internet visitors are users of blogs
* spend 56% of the total amount spent on the Internet

Video users:

* 67% unique Internet visitors are video users
* spend 79% of the total amount spent on the Internet

Social networks:

* 56% unique Internet visitors are social network users
* spend 59% of the total amount spent on the Internet

The percentage of users saying they'd be receptive to advertising on UGC sites skews heavier towards leisure products (e.g. music, movies, entertainment, consumer electronics) and lighter towards necessities (financial services, prescription meds, OTC medication, etc).

What was interesting is that 20% of media consumption is on the Internet, yet only 5% of ad dollars have moved online. Now thats some real opportunity waited to be unleased.