The AOV of consumers on smartphones increased 15.56% in December compared to a year earlier. When comparing the same key performance indicator to the previous three months, smartphones experienced an almost identical AOV gain of 15.68%, far outpacing increases from users on tablets (3.79%) and traditional desktop or laptop computers (4.24%). When looking at inbound traffic sources, the AOV from social networks increased 5.74%.
Insights on Ecommerce Trends and Device: Smartphone vs Tablets vs PC
The AOV of consumers on smartphones increased 15.56% in December compared to a year earlier. When comparing the same key performance indicator to the previous three months, smartphones experienced an almost identical AOV gain of 15.68%, far outpacing increases from users on tablets (3.79%) and traditional desktop or laptop computers (4.24%). When looking at inbound traffic sources, the AOV from social networks increased 5.74%.