One out of every five visits to leading ecommerce websites now comes from either a
tablet or smartphone. By the end of November, tablets and smartphones had already taken an
unprecedented share of holiday website traffic, including on Cyber Monday when website visits
from both devices more than doubled in one year, from 7.90% to 18.87%. In fact, conversion rates
from tablets were slightly higher on the Tuesday (6.72%) following Cyber Monday (6.31%).
The AOV of consumers on smartphones increased 15.56% in December
compared to a year earlier. When comparing the same key performance
indicator to the previous three months, smartphones experienced an
almost identical AOV gain of 15.68%, far outpacing increases from users
on tablets (3.79%) and traditional desktop or laptop computers (4.24%).
When looking at inbound traffic sources, the AOV from social networks
increased 5.74%.
via : Monetate Research paper
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