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Showing posts with label Connected Consumer. Show all posts
Showing posts with label Connected Consumer. Show all posts

November 1, 2016

state of the market for digital voice assistants: siri vs amazon vs google vs cortana

" primary reason of using a digital voice assistant"

Top 5 Reasons why Consumers Continue to Use Digital Voice Assistants

"personal digital assistants playoff: siri vs cortana vs amazon echo vs Ai"

Digital voice assistants seem to have finally come of age. The major tech companies along with consumer electronic brands are putting these digital assistants, powered by artificial intelligence algorithms and activated by voice, into multiple products. It's a strategic thrust to enmesh you further in their ecosystems, deepening and potentially adding sources of revenue. With Microsoft's digital assistant Cortana,( offered as a part of desktop windows 10 and its  windows mobile). Apart from that the big player is Google which has started offering  Google Voice, Amazon Echo known as  Amazon Alexa service. 

Among other recent  digital assistant service was  Assistant by and now with the recent launch of Siri and its AI-driven virtual assistant called Viv it would be interesting to see how this " digital assistant space spacing up.The biggest reason of why the major tech companies are putting these digital assistants, powered by artificial intelligence algorithms  is the fact that they have realized that  typically consumer devices and their life cycle have shortened drastically and they cannot hope to extend the  product life cycles of traditional devices, as rapid strides in technology will have made them defunct in a very short time.

The new strategy is to  launch products in lightening speed,shore up the ecosystem, develop cross channels and  sell them in a double quick time . It's a strategic thrust  to extend their ecosystems and channel partners thereby deepening the product breadth and potentially adding sources of revenue. Companies are beginning to understand that " prices of smartphone " will have hit rock bottom and beyond a certain point unless they come up with these kind of " digital assistant devices" and other connected devices to automate human machine interaction it would be difficult for traditional hardware companies to make money.They need to reinvent human machine interaction.

Apple's Siri, most known as the voice on the iPhone, already makes its presence felt on the latest Apple TV box, on the Apple Watch and inside the vehicle you drive, via CarPlay. Google's voice is heard across the Android and Google Now spectrum, and when you're at the wheel using Android Auto. Microsoft's Cortana has moved beyond Windows Phones onto rival smartphones, Windows 10 PCs and tablets, and cars.

June 24, 2014

Social Media 1.0 vs Social Media 2.0 : What has changed for digital branding

While social media during 2007 to 2010 had been about broadcasting and conversation, posting photos and videos. The 2014 Social media is becoming immensely “ one to one conversation, " in real time" .. where brand loyalty do not mean a thing.You are what  your Twitter hastag mentioned you till yesterday night.Brands are using social web to understand conversations.. Conversations which consumers are having about the brand.. 

To find out “ how a video” of the brand uploaded by an amateur Stand up artist” goes viral, while they continue to spend a million Rupees in creating that one big idea.

Just when they thought the new creative will de clutter the market, an Instagram post” makes you feel “ the finalized copy which you approved last week, does not seem to reflect the “ creative 

Welcome to the social media, where the only thing you are learning is unlearning.. fast and furious... Today, even as marketers are slowly figuring out their strategies for the Big Four social media platforms, they are struggling with a Q&A forum like Quora, Instagram, Foursquare..Vine and Snapchat Instagram and Vine.

Apart from  Facebook, its Pinterest, Foursquare, Snapchat are making theur presence felt Twitter recently signed a $230-million deal with advertising network Omnicom while French ad network Publicis Groupe signed a $100-million deal with Instagram, in addition to its multi-year $500-million pact with Facebook. Those are the kind of deals that the world’s biggest newspapers and television channels would die for

August 9, 2013

CPG Tops Online Ad spends in Canada,led by wellness and Beauty products

The latest Trends on Web Marketing

Online spending by Consumer Goods and Banking has been increasing steadily over the last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG ( Consumer Goods and Financial services ) have led from the front as marketing spends across traditional advertsing  Print, Radio and TV have seen drastic cuts,
According to a report from 
Comscore, the   In Canada  the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011.  Comscore data reveals that  40%  was spent on – was by health,wellness and  and beauty companies40%

Among the top 5 Online advertising spends  across Consumer products  were
  1.  Food & grocery  household & cleaning supplies
  2. Wellness and Beauty  products
  3. Alcoholic beverages and babycare. 
  4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products. 

April 22, 2013

46% of Consumer Durables Industry Using Mobile to drive marketer awareness

46% of consumer goods marketers use mobile ads for brand awareness | Econsultancy: "Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media.

Almost half (46%) of consumer goods advertisers stated that their main campaign goal was brand awareness compared to an overall average of 14% among all industries.

Site traffic (29%) and ‘sustained in-market presence’ (11%) were the second and third most-common campaign goals for consumer goods companies, while just 5% aimed to increase foot traffic.

In recent study found that 43% of Google searches have local intent, so it’s interesting to note that relatively few mobile advertising dollars are spent with the aim of luring customers in-store.

However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one of the many forms of real-time location-based targeting."

November 11, 2012

October 12, 2011

State of Connected Devices US Vs World Digital Media Adoption

 As More and More connected devices”  ( Tablets/ Smartphones/ Mobiles )– gain popularityand are increasingly integrated into daily digital life. Although online content consumption continues tooccur primarily on computers, mobile phones and other connected devices1 are gaining traction asadditional sources of online traffic, particularly in mature technology markets.

In an analysis of Internet traffic – measured as browser-based page views – from ten selected globalmarkets in August 2011, Singapore led in having the highest share coming from non-computer sources(i.e. connected devices and mobile phones) at 7.2 percent. The United Kingdom and United States followed closely, each with 6.8 percent of total Internet traffic coming from mobile and connected devices.

Tablets Deliver Nearly 1 in 4 Non-Computer Page Views in Selected Markets

The chart shows digital traffic in five markets (Australia, Canada, Singapore, UK, and U.S.), where mobile and connected devices account for a fairly significant share of traffic, provides more detail into the extent of penetration for each device type. With the exception of Canada, mobile devices accounted for more than 60 percent of non-computer traffic in all these markets. Next to mobile, however, tablets contributed the largest share of traffic.

Mobile phones drive digital traffic around the world, while tablets share increasing .The share of non-computer traffic for the U.S. stood at 6.8 percent in August 2011, with two-thirds of that traffic coming from mobile phones and tablets accounting for much of the remainder .In August 2011, five global markets (Singapore, UK, U.S., Japan and Australia) had more than 5 percent of Internet traffic coming from noncomputer devices, with Singapore leading the way at 7.2 percent.

According to Morgan Stanley ,bull case tablet forecast of 65 million shipments in 2011 and 101 million in 2012 is based on a global penetration rate of 5.8% in 2011 and 12.6% in 2012 .

If tablets were to reach global penetration rates similar to those of notebooks or smartphones, the tablet installed base would approach 425-475 million users, versus the 285 million  users predicted for 2014. According to Morgan Stanley By the end of 2020,  there will be 10 billion mobile internet devices will be in use, up from 2 billion today.