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Showing posts with label Connected Devices. Show all posts
Showing posts with label Connected Devices. Show all posts

February 10, 2013

December 1, 2012

93% of Online Retail Websites Not Optimized for Tablet Viewing

Digital Impact of Tablet Visitors on Retail Websites (Adobe Digital Marketing Insights) 

A new study has claimed that just 7% of retailer websites have been optimized to run on tablets.
This finding comes from eCommerce tool vendor Skava, which on surveying a plethora of the top retail websites in the U.S., discovered that most retail companies wrongly assume their desktop websites will render sufficiently well on tabletsIn contrast to the tablet, the study pinpointed that 95% of retail eCommerce websites are optimized for smartphones

September 2, 2012

Mobile Entertainment Apps outpace Smartphone's 55% growth

Accessibility  to smartphones and tablets have  led to an enormous  growth across online and digital entertainment  and consumption on mobile devices has grown 82% from 2010 to 2011, a new study suggests.
According to a Millennial Media and comScore, this growth outpaced the 55% increase in overall smartphone ownership within the same period.This growth outpaced the 55% increase in overall smartphone ownership within the same period. Consumers who access mobile entertainment content skew younger than the overall smartphone audience 
 This has led to  advertisers  increasing their advertising budgets on  mobile spending. In fact, entertainment has become the third leading mobile advertising vertical, based on spending. 
Advertising campaigns that promoted theatrical releases were especially popular, making up 43% of all entertainment campaigns, followed by TV shows and DVD releases.
Hispanic consumers are 39% more likely to view mobile entertainment content compared to the overall smartphone audience. The report also noted that African-American consumers are 10% more likely.
However, the report highlighted that consumers who access mobile entertainment content skew younger than the overall smartphone audience.

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August 15, 2012

Connected Devices Conversion Rates : Smartphone vs Tablets vs eReaders

A recent eport from Monetate,  analyzed a random sample of more than 100 million online shopping experiences, using same-store data from the previous quarter to calculate the AOV and Conversion rates across devices

In Q2, smartphone conversion rates (1.09%) were far lower than for tablet (3.17%) and traditional (3.34%) devices.

Android tablets (3.58%) had the highest conversion rate, slightly above the iPad (3.19%). Both outpaced the Kindle Fire (2.22%).

Shoppers on Android-powered phones (1.26%) converted best of all smartphones, ahead of shoppers on Windows phones (1.02%) and the iPhone (1%).

The iPhone accounted for 61.19% of smartphone traffic in Q2, up from 56.82% in Q1. Android’s share of smartphone traffic dropped to 37.46%, from 41.82% the previous quarter, and down from a high of 46.14% in Q4 2011.

The iPhone contributed 5.41% of total website traffic in Q2, up from 3.44% the previous quarter and 2.25% in Q4.

July 17, 2012

88% US Tablet Owners watch TV,with their Gadgets On

Whether to check email or to look up program or product information, using a tablet or smartphone while watching TV is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the U.S., U.K., Germany and Italy. In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period. For 45 percent of tablet-tapping Americans, using their device while watching TV was a daily event, with 26 percent noting simultaneous TV and tablet use several times a day. U.S. smartphone owners showed similar dual usage of TV with their phones, with 41 percent saying their use their phone at least once a day while tuned in.
Device owners in the U.K. also logged heavy usage for tablets (80%) and smartphones (78%) while watching TV. British daily usage of smartphones or tablets while watching TV rivaled that of the U.S.. Nearly a quarter (24%) of those surveyed claiming to use their device several times a day while watching TV.
Italians and Germans were the least likely to use a device while watching TV. In both countries, 29 percent of users said they never use a tablet and TV together and 34 of Italians and 35 percent of Germans said they don’t use their smartphone while watching TV

May 17, 2012

Gadget and Connected Device Usage: Home vs Work:

This infographic  comes  from of Mobtext and inMobi: The Role of Connected Devices in the Customer Sales Journey. It breaks down how tablets, laptops and mobile phones are used at home, at work and on the go throughout the purchase funnel.   

May 13, 2012

March 13, 2012

Apple TV Manufacturing expected to begin in May/June for 2012 Holiday launch

Overseas suppliers have begun to ship parts for Apple's anticipated television set as the company gears up to begin production as soon as May, according to a new report.

Production of Apple television expected to begin in May/June for late 2012 launch:
Overseas suppliers have begun to ship parts for Apple's anticipated television set as the company gears up to begin production as soon as May, according to a new report.

Analyst Peter Misek with Jefferies said in a note to investors on Tuesday that "specialty components" have already begun to ship to Apple's panel suppliers in Asia. Components being shipped are said to include polarized films, filters, and IGZO components, though they are currently being supplied in "small quantities."

Sources report that commercial production of the rumored device will begin in May or June, with between 2 million and 5 million units built initially. Apple TV’s full-fledged television set is to be  launched in the fourth quarter of calendar 2012. It was previously reported that Sharp would produce the actual panels for the TV. 

The upcoming TV, which is rumored to offer unparalleled wireless connectivity, seamless integration with other Apple devices, and potentially a Siri-esque voice command in place of a traditional remote control, has been the subject of many rumors over the last few months.

The Apple TV was Apple's previous attempt at entering the living room, but it has largely been a flop due to the mere fact that people don't like the idea of dedicated set-top boxes anymore. Not in a world where increasing amounts of software is built into the TV itself, or some other staple component like game consoles or Blu-ray players.

November 28, 2011