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Showing posts with label Console. Show all posts
Showing posts with label Console. Show all posts

June 10, 2014

Video gaming in UK to overtake desktop and and mobile gaming

For brands who are yet to get their digital strategy in place... you may loose out on the digital revolution that is in the making unless you reinvent, redraw and redefine the digital marketing mix  .
Media and Entertainment industry in UK
 PwC   latest  research paper  "Global Entertainment and Media (E&M) Outlook survey predicted the UK video games sector alone would be worth £4.1 billion by 2018, and the entire E&M market — including film, music and publishing — would grow to in excess of £64bn from its current level of £58.6bn.   is of the view that  implementing  the same digital strategy may not cut it as the digital revolution continues to gather pace.

PwC expects digital console games to overtake the online  gaming market this year and eclipse mobile gaming uptake by 2017.

November 23, 2013

1 million New XBox One Sold in 24 Hours,Microsoft's best selling Gaming Console

Video Gaming Console Market  Size Via Economist

Microsoft has sold over 1 million Xbox One units in the next-gen console’s first 24 hours according to the company.  “We are humbled and grateful for the excitement of Xbox fans around the world,” said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy, Xbox. “Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team. 

The company says that surpasses first-day sales of the Xbox 360, the previous-generation model that went on sale eight years ago.  The software giant said Friday that it sold had out at most retailers and that it is working to replenish stocks. It added that in the first day of game play, fans killed over 60 million zombies in "Dead Rising 3" and drove more than 3.6 million miles on "Forza Motorsport 5."

The Xbox One was released at retail in 13 different markets on Friday, November 22nd. Sony’s PlayStation 4 sold over 1 million units in the same time-frame last week in just three markets, though both consoles launched in the United States on day one, the most important market from a commercial standpoint.

October 3, 2011

UK Gaming Statistics:33 Million and Counting

Media spend in the gaming sector in UK is disproportionately low for the opportunity and levels of engagement offered by the exploding market, according to research from the Internet Advertising Bureau (IAB).

Nearly 33 million people in the UK are now playing video games, but media spend in the sector only stood at £17.4m for the entire of 2010, according to the IAB.

The £17.4m advertising figure was broken down into three different types: fixed-in game advertising accounted for 9.6% of the total; dynamic-in-game advertising stood at 36.4%, and display advertising accounted for 54%.
A recent UK Research showed that young men between the ages of 13 and 19 spend on average 11 hours per week playing games, and boys as young as eight admit to gaming seven and a half hours a week. Even gaming ‘minorities’ are getting involved: 86% of girls play games and an astonishing 42% of people over the age of 50 say that they spend more time gaming than reading magazines.

The research is unveiled in the ‘Gaming Britain: A Country United by Digital Play’ report, which was delivered in association with agency Kantar Media, which conducted a nationally representative sample of 4,000 respondents – 3,000 adults (16- to 65-year-olds) and 1,000 children aged between eight and 15.

Brands also have an opportunity to capitalise on the gaming sector from product placement. FMCG brands are currently making the most of product placement with brands including Energizer batteries and Lynx taking part in the practice