the biggest advertising spends by companies : top 10 list

The biggest brands with highest global advertising spends by media :

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most frequently bought FMCG brands in UK

top 10 most frequently bought  Fast moving consumer  brands goods in UK

Warburtons, Heinz, Hovis,McVities and Kingsmill take the top 5 most purchased FMCG brands in United Kingdom

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Unilever's top 3 products with highest global revenues

Personal care, Foods and  home refreshments gives Unilever's the highest revenue across global markets

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Top 10 US brands spends on advertising " exceed $15,964.4 million"

   Advertising  Spends among the top 10 US brands exceeded      $15,964.4  million, a growth of 6.6% according to Kantar Media. This growth was led by the large and mid size brands ( 3% yoy growth)

Combined the top 10 brands  spends on advertising by brands  was an average of   10%.. with Pfizer being the only brand whose marketing budgets shot up by 26%  along with AT and T  15.2%

The Top 3  brands  marketing  and advertising spends are led by consumer packaging good brands, with  Procter and Gamble.The consumer durable brand  was the top advertiser with media budget spends of  of $3,173.0 million, up 11.8% led by its  laundry ,household cleaning and paper product brands. 

General Motors was the second largest advertiser in 2013 with expenditures of $1,794.0 million, an increase of 10.0 percent. 

Toyota was the no 4, with 2% increase in their marketing spends  to reach $1,267.5

 The Biggest  growth in  ad budgets came from the pharma giant up  as it zoomed to  26.8%  to $1,138.2 million

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More soaps and beauty products sold online that insurance

Consumer Goods Historical Spending  data

Consumer  Goods brands have traditionally been big spenders on TV and Print.. However that start changing from  2011 onwards, when CPG brands started moving online.. and very soon  Procter Gamble, Unilever, Colgate, General Mills  started to see amazing results as they started reaching consumers at a fraction of the cost what  they did earlier.. With Mobile web  Procter and Ganble could have access to consumers via video.. which could be played " with amazing clarity and faster"

Using impressions rather than clicks to measure digital campaigns was far more predictive of real-world results and increased the estimated ROI of Facebook advertising by as much as 75%, according to Ross Link, Nielsen's president of global marketing return on investment solutions. 

L'Oreal, the world's third-biggest ad spender behind P&G and Unilever,  is set to increase their digital budgets upwards from  12% . Last year 20% Loreal sales came from onlineGeneral Mills has almost doubled their digital marketing budgets from 8% in 2008 to 17% in 2008 Currently 79% of their ad dollars are spent on TV. 



  

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Procter and Gamble to invests 30% of media spend in digital

Consumer Goods giant Procter and Gamble is   moving more of  its ad dollars into the digital medium, thereby investing almost a third of its media spend in digital, social and mobile as it looks for ways to improve marketing efficiency 

 Executives of Procter & Gamble Co. and Mondelez International both said their companies now spend about a quarter of their U.S. media budgets on digital and plan to keep growing that share as they see improving return on investment. 


 P&G's global brand  head  ,Marc Pritchard  had recently explained about how it has shifted its mindset to “digital back” - campaigns that start in the digital world and build back into the rest of the marketing mix. P&G has previously said that is spends around 35 per cent of its US media budget on digital but has not released a figure for the business overall..


The focus on marketing efficiency comes as P&G, which owns Olay, Pantene and Duracell, saw  declining last quarter with .PG revenues were up by mere 5%YoY   to $22.28bn, down from 2 per cent growth in the previous two quarters. Profits were down almost 16 per cent to $3.43bn. 

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Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget

Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio

PG Global Marketshare  by Segment

Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing  challenge in the uncertain economic times as these

According to  P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States

In  the year 2012, fiscal year  P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands 

By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices

P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies

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