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Showing posts with label Consumer Insights. Show all posts
Showing posts with label Consumer Insights. Show all posts
June 10, 2014
March 16, 2014
Why Social Media Advertising Failed and is Bound to Fail ..
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7 Social Media Ad Trends for 2014
Dont mix up " Thoughts " with
Feelings
Social
Media Today in 2014 still exists .. But it does so just as a media without
" all its hyperbole and hyphenation" as it starts getting back to the
" meaning of the word "Social"
However
its not the same during the hey days of 2007 to 2010 ( so called
hey days ) when social advertising meant "that any " users can be
targeted as " Male or Female, with a male or female child, either having
baseball as his interest, and " all Latins wanted
to dance like Jennifer Lopez .. Its
good that the sheen has come off " Social Media "Space
This is good because of 2 reasons.
1)It
will help Brands, agencies and Consumer to understand more of each other. The
biggest problem is that we do not have
any insights into "What is social for a consumer might not
be so for an agency, or a Brand.. The
social space unlike Local cannot be based as
" a conduit for " segmentation at all times, sometimes or
most of the times
2)Business
models do not work on social .. The social is just another ordinary platform to
enable Business meet their objectives . Making money ' when other users talk about
my brand without getting inundated with a notification .. asking me 20
times if i have received a notification " that I have received a
notification . from a friend whom i met during the summer of 99"
has a new family member and had used " a product".. Can I be
asked .. if I can ask my other online acquaintance " to use the
same product' on which I haven't the remote idea.....
I am sorry " If people just tell
me " They liked an particular
thing from a store.. an feels that I need to check it out .. and within a week,
if a friend talks about a similar experience .. I will buy it.. That is
Social ..Media be dammned ( if might be in a car, bus, at a grocery store or at
places where i have no business to be ) !!
October 17, 2013
US vs Non US Markets : How Digital and Mobile are changing Consumption patterns
1:10 AM /
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Global Consumer Devices Multi channel Distribution
April 22, 2013
February 23, 2013
February 22, 2013
January 21, 2013
July 26, 2012
October 17, 2011
Social Media Vs Email : How Consumer Interacts
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In 2011 eCircle commissioned the UK’s first
European Social Media and Email Marketing Study in partnership with Mediacom
Science. It was a survey of 5,000 European Consumers (of which 1,000 were from
the UK) to reveal how consumers interact with brands via email and social
medial services. The study is the first of its kind, investigating who is
using different social networks and what motivates them to publish and share
information. Here, rather than attempting to decide which is the best, most
influential or effective marketing channel, marketers need to understand why
people are behaving a certain way via social networks and email. This will then
allow them to use the most appropriate channel for their campaigns. Parts 1 and
2 looks at consumers and part 3 analysed 500 decision-making marketers.
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