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Showing posts with label Consumer Research. Show all posts
Showing posts with label Consumer Research. Show all posts

June 14, 2013

Top 10 Global Brands Ranked by Digital Innovation : Nielsen Report

Breakthrough Innovation Report: "Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation. The conclusions and insights from this study, along with case studies for the winners, are found in the newly released Breakthrough Innovation Report.

The 2013 Nielsen Breakthrough Innovation Winners:

Chattem – Allegra® Allergy
Colgate Palmolive – Colgate® Optic White™
Dannon Oikos® Greek Yogurt
Del Monte – Milo’s Kitchen® Home-Style Dog Treats
General Mills – Fiber One® 90 Calorie Brownies
Hershey – Reese’s® Minis
Kelloggs – Special K Cracker Chips
Kraft – MiO Liquid Water Enhancer, Velveeta Cheesy Skillets
Monster Beverage Company – Monster Rehab®
Nestle – Skinny Cow Candy
P&G – Downy UNSTOPABLES™ In Wash Scent Booster
TalkingRain – Sparkling Ice
Unilever – Magnum® Ice Cream"

 To qualify  for this award, The Brands had to show

To be a Breakthrough Innovation Winner, a product needed to satisfy three requirements:
Relevance: Winners must be relevant and generate year one U.S. sales of $50 million or greater in Nielsen-measured channels (food, drug, convenience, dollar store and mass merchandise).
Endurance: Winners needed to achieve at least 90 percent of year one sales in year two.

Distinctiveness: Winners must deliver a new value proposition to the market. W

April 22, 2013

46% of Consumer Durables Industry Using Mobile to drive marketer awareness

46% of consumer goods marketers use mobile ads for brand awareness | Econsultancy: "Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media.

Almost half (46%) of consumer goods advertisers stated that their main campaign goal was brand awareness compared to an overall average of 14% among all industries.

Site traffic (29%) and ‘sustained in-market presence’ (11%) were the second and third most-common campaign goals for consumer goods companies, while just 5% aimed to increase foot traffic.

In recent study found that 43% of Google searches have local intent, so it’s interesting to note that relatively few mobile advertising dollars are spent with the aim of luring customers in-store.

However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one of the many forms of real-time location-based targeting."

March 27, 2013

April 19, 2011

Harris Ranks Verizon,Motorola, HP and Sony Biggest Tech Brands of 2011

Harris Interactive announced their Technology Brands of the Year in four major categories: Mobile Phones (Motorola), Consumer Electronics (Sony), Computer Hardware (HP), and Gaming (Nintendo).
Verizon is named the Mobile Networks Brand of the Year among consumers according to the 2011 Harris Poll EquiTrend® study. The Following are the top ranked Brands across the Most Importtant categories.
Overall, awards are given in each of 46 different categories.
  • Mobile  Networks Brands .
Verizon, the highest ranked mobile network, received a score of 63.9 (on a scale of 1 to 100), followed by AT&T (60.1) and Clearwire (56.3).
  • Mobile Phone Brands
Motorola (64.4), buoyed by strong familiarity and a significant improvement over 2010 scores, led the mobile phones category, followed by HTC (60.6) and Sony Ericsson (59.8).

Nokia was No. 4 (59.5) and Apple, ranked just above industry average, was No. 5 (59.3). 
  • Consumer Electronics Brands
Sony (74.7) continues to be the market leader in consumer electronics, closely followed by Samsung (69.5), Panasonic (67.3), and LG (67.3). All four leaders, particularly Samsung and LG, gained ground in 2011, narrowing the gap in brand-equity scores. 
  • Computer Hardware Brands
 Hewlett-Packard (69.9) ranked highest in the computer hardware category, followed by Apple (68.3) and Dell (64.1)

The entire research reported can be downloaded here

About the Methodology
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust.
 Harris Poll EquiTrend® study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. where1,273 brands were rated in 53 separate categories. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age, sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.