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US Superich Spends down
Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households.
According to the Ipsos study, the average age of an affluent adult is 46.1, The wealthy (household income of at least $500,000), by comparison, skew older, with an average age of 50.5.
The super rich spends on the following
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Showing posts with label Consumption. Show all posts
Showing posts with label Consumption. Show all posts
September 25, 2014
January 24, 2013
December 21, 2012
Starbucks Prepaid Mobile App users grow 23%
The coffee chain has processed more than 42 million m-payment transactions since its Mobile Pay platform was launched in January 2011.Starbucks customers had initiated some 26 million mobile transactions since the application officially launched in January
Starbucks CEO: Mobile Payment Signals Seismic Change In Consumer Behavior - PaymentsSource Article: One of the biggest champions of mobile payments so far comes from an unlikely sector–the coffee industry.
Reflecting on the success of Starbucks’ mobile-payment applications for iPhone and Android introduced last year, Schultz deemed it indicative of “the unbelievable way in which mobile payment and mobile commerce is going to change the way in which consumers buy things.”
Starbucks customers during December loaded $500 million into their Starbucks prepaid card accounts, which encompasses mobile-app users, up 23% compared with the same month a year earlier.
One in four customers pays with a prepaid Starbucks card, and the firm now has 3.7 million members in its My Starbucks rewards program, comprised of customers that reload funds into prepaid card accounts and pay for Starbucks products using the cards or mobile apps.
June 5, 2012
Connected Devices Consumption Asia :Top 3 Technology Trends
The Asian Revolution in Connected Devices: Top 5 Insights
An increasing number of Southeast Asian consumers have internet-capable
devices at their disposal, with rapid uptake expected in 2012.
In all markets except Indonesia, desktop computer ownership is high
In Indonesia, ownership of an internet-capable mobile phone is more than
double that of desktop or notebook computers
Notebook computers are more prevalent in Singaporean digital consumers’
households, than desktop computers
Tablet computers have seen strong uptake across the region, with the
exception of Indonesia and Vietnam. Tablet ownership is expected to further
increase in the year ahead, in particular in Malaysia, Singapore and Thailand
South East Asian countries have seen a spectacular growth in terms of been digital consumers, mobile phone ownership has reached saturation
point. Smartphones are prevalent in Singapore and Thailand, and gaining ground
in Malaysia, Indonesia and the Philippines. Penetration is considerably lower
in Vietnam at just 11%
June 3, 2012
3 Reasons why Television Industry on its last Legs
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Is the " State of Television" on its last legs standing ? After " having ended the the Newspaper Business, is the internet going to obliterate Television ? The chart above published at Business Insider lays out the problem: After a century of growth, the New York Times's news business peaked earlier this decade with just over $3 billion in revenue and $500 million of operating profit. In the years since, however, the company's revenue (blue line) and operating profit (green banrs) have begun to shrink.
The greatest Folly of the Newspaper Industry was that it paid no heed on the " writing on the wall" and the print Barons failed to realized how" users are moving towards the web.. .. But for almost a whole decade, the newspaper industry barely noticed.
Subscriptions kept going up.Ads kept going until they realised that " the party was about to end" So is the same thing going to happen to the TV ?.
So how soon are we going to write an obituary for Television. Businessinser cites 4 reasons why this may end up the same way
Reason No 1: Television shows Broadcasts have come down drastically (with the very notable exception of live sports)News today is consumed via the Internet, and less via TV or Print.
Reason No 2 :Users are increasingly watching TV and movie content, but always on demand and almost never with ads ( used to watching shows via Netflix or iTunes or HBO that ads now seem like bizarre intrusions)
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May 27, 2012
Mobile Advertising Surpasses TV,accounts for 27% media consumption
The above infographic by Inmobi shows how Mobile advertising has surpassed Television usage, in terms of media consumption, 27% users interact with Mobile..66% are comfortable with Mobile Advertising or and TV Online advertising
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