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Showing posts with label Cruise line. Show all posts
Showing posts with label Cruise line. Show all posts

September 3, 2012

Most Used travel Apps in US


Recent finding by Nielsen on travel related app usage show that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web during JUne 2012.. This discrepancy was largely driven by Google Maps—the top Travel category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel.
Americans’ decision on whether to open an app or their mobile Web browser depends on the type of travel information they seek.

The Cruise Lines category was exclusively accessed through the mobile Web, while 98 percent of time spent browsing map/navigation information was through an app. The Travel Destinations/Theme Parks category seemed to have the most balanced usage among smartphone owners, as 54 percent of time spent was through an app and 46 percent via mobile Web.

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