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Showing posts with label DVD. Show all posts
Showing posts with label DVD. Show all posts

October 19, 2014

The Sound of Music 2014 :Americans Votes for their favorite music places

The state of music: Americans vote for " how much time they spent on music
In a world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives

Nielsen Music 360:  Study tracks Consumers engagement with music, as Americans Make Music Their Top Entertainment Choice.

"In a digitally fragmented world of smartphones, tablets and gadgets, the two devices which has almost faded into oblivion post the era of wired gizmos are 1) watch 2) music ..While Mobile/Smartphones have replaced a wrist watch which was once seen to be a status symbol, the fading away of music has been more spectcular, from a tape recorders, to a CD, then DVD, the Mp3 and Mp4 compression techniques enabled more than 1000 songs, movies and videos to be miniaturized and stored across cross platform devices which could be plugged into a USB and heart anywhere.. Music was instantly transported anywhere you wanted, in your car, during your road trip, walking down the streets,in the loo, at the movie theatres ( in case you happen to read a review from one of the websites 
As Music becomes apart of our daily life Music 360 2014, Nielsen’s third annual in-depth tracks the study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes. For hundreds of millions of Americans, this means that music is their top form of entertainment. When surveyed about their activities in the past year, 75% of respondents said they actively chose to listen to music, even ahead of watching television at 73%."

September 2, 2012

Mobile Entertainment Apps outpace Smartphone's 55% growth

Accessibility  to smartphones and tablets have  led to an enormous  growth across online and digital entertainment  and consumption on mobile devices has grown 82% from 2010 to 2011, a new study suggests.
According to a Millennial Media and comScore, this growth outpaced the 55% increase in overall smartphone ownership within the same period.This growth outpaced the 55% increase in overall smartphone ownership within the same period. Consumers who access mobile entertainment content skew younger than the overall smartphone audience 
 This has led to  advertisers  increasing their advertising budgets on  mobile spending. In fact, entertainment has become the third leading mobile advertising vertical, based on spending. 
Advertising campaigns that promoted theatrical releases were especially popular, making up 43% of all entertainment campaigns, followed by TV shows and DVD releases.
Hispanic consumers are 39% more likely to view mobile entertainment content compared to the overall smartphone audience. The report also noted that African-American consumers are 10% more likely.
However, the report highlighted that consumers who access mobile entertainment content skew younger than the overall smartphone audience.

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