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Showing posts with label Daily Deals. Show all posts
Showing posts with label Daily Deals. Show all posts

September 11, 2011

The Daily Deals Market : Whats The Best Deal

According to researchers at Lab42, there are more than 660 deals sites online today. But is this sustainable? Certainly not all those sites will survive. Some of us here at Mashable are questioning whether the Daily Deals era is coming to a close.
The number one player in the market, Groupon, has 115 million subscribers, but saw a 50% dip in its web traffic since July, 2011, according to Experian Hitwise. And Friday we reported that hundreds of members of the Groupon sales team filed a class-action suit against the company for allegedly not paying overtime. Meanwhile, Groupon’s second-place competitor LivingSocial saw a 27% rise in traffic.
Sounds lively. Maybe the Daily Deals market is a bit too lively — according to Pricegrabber, even though 44% of consumers use daily deals websites, 52% of U.S. customers are feeling overwhelmed by the proliferation of daily deals offers clogging their email boxes.
Given that mixed landscape, how are people using daily deals sites right now? That was the question Lab42 asked of 500 daily deals users, determining which sites they use the most, how diligent they are at checking for new deals, and how much money they’re spending on them

August 2, 2011

State of Indian Daily Deal Websites :Bust or Boom

As the " Daily Deals sites"  grows in Popularity across the world, Asia is starting to see plenty of  of action According to Comscore ,In India, 4.6 million Internet users age 15 and older accessed the Coupons category from a home or work computer in June 2011, reaching 10.4% of the entire online population.

 Among the top 5 Players present in  one of the  fastest growing  consumer markets, SnapDeal.com is the Number one Daily Deal property in India .Snapdeal,  has recently raised  $40 million in series B findings led by Bessemer Venture Partners, with previous investors Nexus Venture Partners and IndoUS Venture Partners also participating. This latest round brings Snapdeal’s total investments to $52 million

SnapDeal.com, has tripled its audience in the past year, led the category with 1.5 million visitors during the month, followed by Dealsandyou.com with 990,000 visitors and MyDala.com with 952,000 visitors.Snapdeal boasts of around 4 million registered users and around 30000 transactions a day  with 400+ employees and head-count is increasing day by day. Snapdeal claims 70% marketshare,  [source].

2. Sosasta: This  site is the launching pad for  GroupOn's  entry in Indian market with SoSasta.

3. Taggle: This startup has raised $ 8.5 million.recently. [source]

4. Mydala: It has around a million registered users, MyDala is  run by The New-Delhi based Kinobeo Software Pvt Ltd,  and  has raised  Rs 90 Million  from Info Edge India Ltd, which runs the biggest indian  recruitment portal Naukri.com. MyDala has over 3500 merchants and is adding 800 more per month. It caters to nine cities and is planning to expand to 36 more. The company is also offering pan-India deals. [source]

5. DealsAndYou: It is more focused on products rather than services.


Snapdeal has seen itself as the latest indian  poster boy for the runaway success of daily-deal websites in India.Snapdeal gets local merchants to offer “deep discounts” on products and services to the value-conscious Indian consumers. For merchants, this offers an affordable route to promote brand and an easy way to sell the so-called ‘distress-inventory’ — such as empty seats on a last-minute flight.

Economics of small merchants in India is not the same as in US, where there is lower fixed costs and higher variable costs such as labor. It is the opposite here and that makes it easy for the merchants to offer discounts on longer term basis.”