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Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

November 22, 2017

How to create webinars to engage prospects

HOW TO CREATE WEBINARS TO ENGAGE PROSPECTS: Webinars are a  fantastic ways to engage and probe prospects especially for business to business marketing campaigns. Webinars can feature content for each of 4E’s of content marketing. Often creating a webinar from an ebook makes a lot of sense either as a free engagement tool or as a paid means of engagement and diving deeper into a topic. You can even create a webinar series for regular customers to subscribe and watch. 

Here are 10 essentials tips to engage users using webinar

1:Start with a small group for your first webinar 
2: Seek questions from attendees ahead of time so that there would be no surprises 
3: Test the webinar several times before you go live 
4: start the login time for your webinar at least 5 mins before the scheduled time 
5: Record the webinar so that those who don’t attend may view it later and future visitors to your website can engage by downloading and viewing the webinar 
6: Keep the material short and concise. Don’t try to cover too much information in one go. 
7: Ideally the length of the webinar should not be over 20 minutes long.Even if you allot a follow-up period for questions and answers, stick to your local time limit 
8: Consider prerecording your webinar allowing questions and comments at the end Use simple graphics and bullet points, Keep one thought per slide.
Dont feature every word on the screen. 

You can also create an automated email workflow for each webinar in the following manner 

1) Send an immediate thank you email after signing up 
2) Email a 24 hour webinar time reminder. 
3) Email again with a one hour webinar time reminder 
4) Send a post-webinar thank you with the next ( Call to action :CTA) for attendees or Send a post webinar “Sorry you could not attend “ email with a link to the recorded webinar” There are a huge selection of webinar hosting software in the marketplace.Among the top ones are Adobe Connect Citrix GoTo Webinar ClickWebinar &WebEX

December 19, 2016

b2b marketers and 3 ways how they judge the efficacy of their web marketing metrics

How to B2B marketers evaluate the efficacy of their online digital marketing spends. In this report, online marketing trends break down how 2016 has been faring for b2b marketers.What are those metrics which b2b marketers measures while they run a campaign. Here are  the top 5 trends on this years  key web marketing trends, from OnlineContent marketing Institute    

  1. Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. Effectiveness levels are greater among respondents with documentation, clarity around success, good communication, and experience. 
  2. 44% of B2B marketers say their organization is clear on what content marketing success or effectiveness looks like; 55% are unclear or unsure. 
  3. 44% of B2B marketers meet daily or weekly—either in person or virtually—to discuss the progress of their content marketing program; however, the more effective the organization is at content marketing, the more often they meet (61% of the most effective meet daily or weekly).
  4. Over the last six years, B2B marketers have consistently cited website traffic as their most often used metric. This year, however, we also asked them to rate metrics by importance. The most important metrics are sales lead quality (87%), sales (84%), and higher conversion rates (82%).
  5. B2B marketers, as in years past, continue to be heavily focused on creating engaging content (72%), citing it as the top priority for their internal content creators over the next year

November 25, 2016

us, japan and germany top as the biggest market for dvd and blu-rays

"music streaming and biggest dvd markets"

"us, japan and germany top as the biggest market for dvd and blur-rays"

Since 2011, consumer spending on home entertainment in the U.S. averaged around 18 billion U.S. dollars per year. However The preliminary numbers are in for consumer spending in the U.S. home entertainment business for 2015, and all is not what it may seem. What the DEG: Digital Entertainment Group refers to as “total U.S. home entertainment spending” is up almost 1% to just over $18 billion last year, reversing a 1.8% decline registered in 2014.

According to research published by the  (DEG), full-year revenue from the sale of DVDs and Blu-ray Discs declined nearly 11 percent in 2014, to $6.93 billion, while digital spending, which includes subscription streams as well as video-on-demand services, shot up more than 16 percent, to $7.53 billion.Meanwhile the fact that DVD subscribers  have been dwindling in US every day is best explained  by the fact that DVD sales declined  by 15% over the last year, standing at 2.7 million today.

Online Streaming services have sounded the  death knell of  the DVD industry .In 2015, online subscriptions were estimated to account for almost 50 percent of all movie and TV rentals in the U.S. Together, stores and kiosks held an estimate of 24 percent of the market, showing rental services are losing market share for online services.  Netflix meanwhile after seeing consistent growth for the last 8 to 12 quarters is showing signs of  stagnating growth as International subscriber growth slowed sharply in the second quarter from the first as the company launched in 130 new markets in January

November 22, 2016

globally internet of things to exceed $11trillion by 2025

"internet of things prediction and stats"

Internet of things is set to touch $11trillion by 20125

Globally IOT ( Internet of things) is just getting started. However Internet of things is set to touch upto $11trillion and more  by 2025  compared to just$4 trillion in 2015. That is a jump of almost 3 times in mere10 years. So what exactly is Internet of Things ( IOT) ? Basically it means , people, internet and things will get connected seamlessly.This includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. 

This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices.That’s a lot of connections (some even estimate this number to be much higher, over 100 billion).The IoT is a giant network of connected “things, People" which will be connected by internet. The relationship will be between people-people, people-things, and things-things.If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025.

November 21, 2016

pharma brands marketing spends by channels and region

How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market

consumption of global media share:tv vs tablet vs desktop vs smartphone

consumption of global media share::tv vs tablet vs desktop vs smartphone

consumption of global media share::tv vs tablet vs desktop vs smartphone 

According to recent data from InMobile on global media consumption,Mobile takes up a significant share of media time across markets and has surpassed time spent online in many markets.globally 26% of media share comes from Mobile( SMS or Voice calls).22% comes from online usage from desktop or laptop.22% media usage comes from TV.9% comes from tablet and 12% from radio and 8% from print media 

India and Japan leads mobile media usage with 28%, while . 34% Chinese users goes online usage via laptop or desktop while 25% users from singapore do likewise .

marketing budgets of leading tech industry brands

"marketing and sales budgets of technology's leading company brands"

So how much does the world biggest brands on marketing ? The rule of the thumb generally is that " companies spend around 8 to 10% of their revenues on marketing. While that might  seem like a generalization. Most companies marketing spends is a factor of  what they earn. 
However most Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).
For example Microsoft spends an approximate  18% of their total revenue on marketing spends across digital, print, TV, offline, POP and other companies. Microsoft has seen a 12% increase YoY on their market budgets.

Intel's average spending on marketing  is 15% a compared to Apple's 7% and Google's 12%. The majority of  tech companies ' budgets has been on digital. Microsoft has spent more than $47 million for Xbox One ads on television this year, according to data from, which is 50% more than Sony’s $30 million.Microsoft’s has spread its ads across 37 different networks and nearly 1,000 unique shows. Sony’s campaigns have spread to 25 networks and more than 500 shows. Top networks include Fox, NBC, and ESPN. 

 Apple however increased its advertising spends dramatically by 50% to a record $1.8 billion last year in 2015 according to its annual report.The $600 million increase, for the year ending Sept. 26, was six times larger than the $100 million rise seen a year earlier to $1.2 billion in the year to September 2014 and $1.1 billion in the 12 months before that.Apple’s ad spend has tripled since 2010 when it was $691 million, rising to $933 million in 2011 and $1 billion in 2012.However ad spends constitute less that 1% of Apple's record profits of $53.4 billion on turnover of $233.7 billion,

Meanwhile Amazon has been spending a record high on its marketing.From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. Meanwhile according to statista Intel has spend around 7.93billion USD on advertising in the year 2015.

August 19, 2016

cisco set to fire 7% of its workforce ,as enterprise customers moves to remote data centres

Cisco Systems is set to layoff 5,500 employees as the hardware giant has started to face the heat , as its  corporate customers are starting to rely on cloud and remote data centers for their computing needs instead of online networks maintained on their own premises.Cisco is trying to rapidly adapt to technology changes that have reduced demand for its main products.The implication of this would be that 7% of of Cisco's roughly 74,000 workers will lose their jobs.
Cisco is now focusing more on equipment tailored for large data centers and pouring more resources into software and security. The new emphasis is being orchestrated by CEO Chuck Robbins, who replaced the Cisco's long-time leader, John Chambers, nearly 13 months ago.

Cisco itself has previously laid off 6,000 workers in 2014 after letting go 4,000 employees in 2013.

January 24, 2016

local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

January 5, 2016

December 28, 2015

radio exceeds TV in terms of reach

In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 

reach of radio vs TV
However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,

the 5 trends in digital marketing set to dominate in 2016

" the 5 hottest trends that will change digital advertising in 2016"
MOBIE, SOCIAL, ANALYTICS AND NATIVE ADVERTISING, INCLUDING THE RISE IN BIG DATA ARE among the " top 5 trends  in digital marketing which are expected to dominate in 2016

December 27, 2015

tax paid by the top 5 tech giants

How much do the top tech giants pays as tax ? This question has been asked across the political spectrum as well as across business meetings. Time and again both legislators and senators have questioned Large tech companies such as Apple and Google who  are often accused of avoiding U.S. taxes by stashing foreign earnings in countries with lower corporate tax rates.This chart tries to dig through the reality

" US technology companies and their tax liabilities"

Taxes paid by the technology giants  it definitely  not in line with the kind of  profits these companues make.In 2014, Apple paid $13.97 billion in income taxes, which is more than what IBM, Microsoft and Google paid combined. More importantly though, Apple’s effective tax rate (the average rate at which pre-tax profits are taxed) in 2014 was 26.1%. While that is actually higher than it is for many of its fellow tech companies, it is 2.5 percentage points below the average tax rate paid by S&P 100 companies in 2014, not to mention the statutory federal income tax rate of 35%.

December 14, 2015

The hottest 5 consumer technology devices this year

All around the world, consumers are increasingly using internet to share and make things faster and easier apart from sharing one culture. In an latest Ericsson ConsumerLab survey of 23 countries, it found that  more than three-quarters of consumers browse the internet and half use social media every day

The popularity of  digital streaming overtake broadcast TV among those aged 16-45, with 80 percent in this age group watching streamed video several times a week or more. 77 percent of the total sample population watched broadcast content, compared to 75 percent who favored streaming services, but this is set to change during 2015. The year will be historic, as more people will watch streamed on-demand content than broadcast TV.

December 13, 2015

coming soon :instagram with 3D touch features

Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. - 

 However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. -

December 10, 2015

multiplatform media usage: france vs germany

The chart shows how users in France and Germany use mobile and PC .France is ahead in the “mobile only” movement: 6% of France’s users have abandoned computer access altogether in a month, relying on mobile devices exclusively to access online content (Germany 2%). Both France and Germany are witness to the age of connectivity: in both countries, the average user spends more than one day per month online across all devices (Germany 30.5 hours, France 28.8 hours

" france vs germany mobile and digital usage"
while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%).

December 8, 2015

latest report on "UK" digital ecosystem and brand spends by device: 5 tips for marketers

The following report is based on the latest trends on  United Kingdon market including digital media penetration,  broadband access, mobile web, banner revenue and digital spends across United kingdom, including revenue per user, digital usage by device: 2014-2020
The UK trending report  on digital consumption  and ecosystem covers the following 1)Digital Market Outlook: banner advertising revenue in the UK 2014-2020, by device 2) Digital Market Outlook: banner advertising revenue change in the UK 2015-2020

 )3 Digital Market Outlook: banner ad revenue change UK 2015-2020, by device3) Digital Market Outlook: banner ad revenue per internet user UK 2014-2020 5) Digital Market Outlook: banner ad revenue per internet user UK 2014-2020

December 7, 2015

UK banner advertising set to decline for the next two years

"UK banner advertising   set to decline for the next two years"
UK banner advertising will see a decline in the next 2 years. 2015 will see UK online banner ad revenues decline to 1112 million USD from 2014's $1118billion. Further 2016-2017 will see digital banner ad revenue fall, further, before it recovers to grow in 2018-2020 $3,649m, moving it up to 5th place

December 5, 2015

samsung enormous advertising and marketing budget

'samsung enormous advertising and marketing budget'
how much samsung spends on its ad budget compared to industry standards. Samsung marketing budget stands at $4000million and is twice the marketing budget of Microsoft corp.

salaries of sales professionals by industry

"salaries of sales professionals by industry"