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Showing posts with label Digital research. Show all posts
Showing posts with label Digital research. Show all posts

April 30, 2011

March 21, 2011

US Social Networking Users To Saturate by 2013


In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people.Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
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eMarketer estimates nearly 150 million US web users will use social networks via any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population. But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.

“With fewer new users signing up, social network users will be more sophisticated and discerning about the people and brands they want to engage with,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “US Social Network Usage: 2011 Demographic and Behavioral Trends.”



Even as the social network audience has broadened to include a significant number of people from the Generation X, boomer and senior age segments, the youngest age groups are still the most represented, active and engaged. The enormous usage increases in some older age groups over the past two years will be less pronounced in the coming years.

Still, more than half of internet users ages 45 to 64 and over four out of five 12- to- 34-year-old online users will be regular social network users in 2011. The highest penetration level of all age groups will remain in the 18-to-24 age group, where 90% of internet users will use social networks this year.

March 9, 2011

The Gender Divide in Facebook Photos

why do some women share a lot of images online? According to a study published on March 7, those who do so are competing for attention.
 
Additionally, the study said, these women are generally the ones who base a lot of their self worth on their appearance. In addition to sharing more photos online, they also tend to have larger social "networks" on sites such as Facebook.

The study, "Contingencies of Self-Worth and Social-Networking-Site Behavior," was co-authored by Michael A. Stefanone, PhD, University at Buffalo; Derek Lackaff, PhD, University of Texas, Austin; and Devan Rosen, PhD, University of Hawaii, Manoa. It appeared in the latest issue of the journal Cyberpsychology, Behavior and Social Networking.

"Although it's stereotypical and might have been predicted, it is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians.'"
The study delved into time spent online, the size of an individual's social network, their "friending behavior," and the number of pictures they shared. The average age of those involved was 23.3. There were 311 participants, with close to a 50/50 split (49.8 percent were female).
Subjects were asked about their typical behavior on Facebook, and completed a questionnaire "measuring their contingencies of self worth."

According to the study, women post about five times as many pictures on Facebook as men do.

Image source : Facebookflow