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Showing posts with label Digital Statistics. Show all posts
Showing posts with label Digital Statistics. Show all posts

June 22, 2011

Co Creation in The Fashion Industry: Infographic

Source [My Fashion Sales]
Co-creation in the fashion industry is a way of revitalizing the relationship between consumer and producer by enabling them to work together. What this means is that you have the power to enhance the products you like by customizing different components of the design. This may mean selecting your own color combinations for a new, favorite pair of shoes; or it could mean helping to design a software program that is more specifically catered to your needs as a fashion designer.

Companies are always looking for ways to build communities around their products. While research and focus group help companies build products in massive quantities that consumers want to buy, this often leaves out the distinct flavor of smaller local groups. Co-creation helps bridge this gap by allowing these local group represent themselves on the brands that they love.

March 30, 2011

50% of Tweets Come 0.05% of Twitter Users

A mere 20,000 Twitter users steal almost half of the spotlight on Twitter, which now ropes in a billion tweets every week
That means only 0.05% of the social network’s user base attracts attention, according to a new Yahoo Research study titled, “Who Says What to Whom on Twitter.”

Of the 260 million tweets with URLs that the study’s authors analyzed, nearly 50% of the tweets consumed were created by what they called “elite” users who fall into four categories: media, celebrities, organizations and bloggers. “Ordinary” users encompass everyone else.

Like findings in previous studies, the researchers for this one conclude Twitter resembles an information-sharing hub rather than a social network, with the top generators garnering huge follower tallies but not following their content consumers in return.

Unlike previous studies though, this one delves deeper into the production and flow of tweets. For example, while ordinary users consume a high number of tweets from celebrities and bloggers, those celebrities primarily listen to other famous people’s tweets and those bloggers listen to other bloggers on Twitter.

“By studying the flow of information among the five categories … our analysis sheds new light on some old questions of communications research,” the authors wrote in the 10-page study.

March 29, 2011

Facebook Commerce: The Numbers behind The sales

F-Commerce or Facebook E-Commerce has all of a sudden become an integral part of any business stratergy. The great thing about fan pages are that they can be highly customized and on top of that a brand can build a Facebook application which can easily get it more conversions by targeting the enormous amount of prospective buyers in Facebook.
The following awesome infographic by CreativeFeed tries to show the increasing growth of F-Commerce in the recent years.

March 23, 2011

March 21, 2011

Reasons For Unliking Brands On Facebook

The most-frequently cited reason Facebook users give for “unliking” a brand is that it posts too frequently, according to   a new  research report from Exact Target and CoTweet. Data from “The Social Break-up” indicates 44% of Facebook users list this as a top reason for unliking a brand they once liked on Facebook.

Virtually tying overposting as a top reason for unliking a brand on Facebook is having an overcrowded wall (43%, more than one answer permitted). Other leading reasons include content becoming boring and/or repetitive (38%), and only liking a company to take advantage of a one-time offer (26%).

March 20, 2011

March 19, 2011

March 18, 2011

March 13, 2011

News Sites Dominate Display Advertising in UK

In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.

Of the total 1.7 billion display ads that have been served on newspaper sites during the month, 454 million were served to visitors of Mail Online. The second largest publisher in the UK newspaper category was the Guardian with 148 million display ads in January 2011, reaching 7.5 million unique visitors.