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Showing posts with label Digtal marketing. Show all posts
Showing posts with label Digtal marketing. Show all posts

October 22, 2011

US Local Media Consumption Patterns:Research Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their entertainment content wherever, whenever and however they want it. (Neilsen Research Report)

Not only is cell and smartphone use on the rise, but, according to another report from Pew, over 28% of adults in the U.S. use mobile or location-based services of some type:
·         28% of cell phone users use their device to get directions or recommendations
·         5% of cell phone owners user their phone to check into locations on services like Foursquare or Gowalla, including a large portion of smartphone users
·         9% of Internet users have configured their social network accounts on sites like Facebook, Twitter, or LinkedIn to include their location in posts to those sites

May 23, 2011

Most Common Social Sign in ID's Used Across The Web

According to a recent study on social network IDs used by web users to sign-in to websites to share content, conducted by Janrain, Facebook surpassed Google to become the top choice for social sign-in the first quarter of 2011. In the last quarter of 2010, Google was still the top choice being used by 38% internet users and Facebook ranked second with 27%.

According to the latest report, Facebook is the most popular choice for sign-ins being used by 35% consumers, while Google ranks second with 31%. Other networks make up the rest with Yahoo! at 13%, Twitter at 7%, Windows Live at 6% and others (like AOL, LinkedIn and Myspace) at 8%. Twitter, although used by only 7% consumers for social sign-in, is used to share 32% of the total content distributed by users through social networks. This indicates that consumers use it extensively for content sharing although they are not comfortable in using it as their principal social login.

Facebook is the most preferred content sharing platform and accounts for 58% of the total content shared via social media. Twitter accounts for 32% content, LinkedIn 13%, Yahoo! 9% and Myspace 4%.  Social sharing is important for company internet marketing as it spreads word of mouth. Being equally beneficial for both marketers and consumers, social sign-in is likely to gain further popularity in near future.