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Showing posts with label EU internet trends. Show all posts
Showing posts with label EU internet trends. Show all posts

July 11, 2011

Europe Social Networking Usage: Top 3 Insights


WEB users in Germany are less likely to visit social-networking sites than any of their European neighbours, according to a new study of internet habits published by the European Commission.

According to Economist Only 37% of German internet users make use of such services, compared with 80% in Hungary. I
ndeed, internet geeks in the EU’s eastern member states seem the most smitten by networking sites, with Latvia, Poland, Slovakia and Cyprus registering similarly high proportions of users. A similar report in 2010 found that Europeans are increasingly concerned about online data privacy. Viewed as a whole, EU citizens are now split over whether to worry about the misuse of personal data on social-networking websites. Curiously, the Commission has also found that European countries with high percentages of social-network users tend to have low percentages of online shoppers (and vice-versa).

ComScore recently released results of its survey detailing the number of hours spent on social media sites in France, Germany, Italy, Netherlands, Spain and United Kingdom in December 2010. 

Besides Spain and the UK, there was not a significant difference of time spent on social media sites between age groups. The average time spent was exceptionally steady for all countries between the ages of 25 to 54. Each country experienced a drop for users over the age of 55.
Spain’s youth of 15 to 24 years old leads Europe by spending the most time on social media sites, followed by the United Kingdom. However, residents of the United Kingdom take the lead in every other age group.