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Showing posts with label Entertainment. Show all posts
Showing posts with label Entertainment. Show all posts

September 2, 2012

Mobile Entertainment Apps outpace Smartphone's 55% growth





Accessibility  to smartphones and tablets have  led to an enormous  growth across online and digital entertainment  and consumption on mobile devices has grown 82% from 2010 to 2011, a new study suggests.
According to a Millennial Media and comScore, this growth outpaced the 55% increase in overall smartphone ownership within the same period.This growth outpaced the 55% increase in overall smartphone ownership within the same period. Consumers who access mobile entertainment content skew younger than the overall smartphone audience 
 This has led to  advertisers  increasing their advertising budgets on  mobile spending. In fact, entertainment has become the third leading mobile advertising vertical, based on spending. 
Advertising campaigns that promoted theatrical releases were especially popular, making up 43% of all entertainment campaigns, followed by TV shows and DVD releases.
Hispanic consumers are 39% more likely to view mobile entertainment content compared to the overall smartphone audience. The report also noted that African-American consumers are 10% more likely.
However, the report highlighted that consumers who access mobile entertainment content skew younger than the overall smartphone audience.

Read more: http://www.businessinsider.com/bii-mobile-insights-multi-screen-media-consumption-is-the-new-normal2-2012-8#ixzz25KTNFc60
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November 22, 2010

Top 10 TV Websites By Reach



The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

February 8, 2008

Online Ad Spend By Industry Verticals in Deecember 2007



Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.