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Showing posts with label Ereaders. Show all posts
Showing posts with label Ereaders. Show all posts

April 3, 2015

global marketshare of tablet vendors by brand



Apple vs Samsung vs Amazon : marketshare of tablets

This chart shows how apple started off in the Tablet market and how Samsung had been trying to catch up as their legendary rivalry seems  far from over 

 In 2012 Q4, Apple had 35% marketshare ,compared to 15% by Samsung, In  Q3, 2013 Apple had 30% share compared to 18% by Samsung . Amazon which started off with a bang post launch of Kindle Fire Tablet  as  in Q4,2011 it had 16.1% share, overtaking Samsung while apple with 51% led the tablet craze. 

The last 2 years has seen Amazon's tablet sales declining Meanwhile Asus  Lenevo and Acer..combined on the average hardly exceed the 6% of the tablet marketshare . Asus best performance was in Q2, 2013 when it bridged the 7% share for the first time

February 10, 2013

Why Smartphones and Tablets will Devour the TV



BII REPORT: Why The "Second Screen" Industry Is Set To Explode - Business Insider: Along with Watching television  todays users also work  on Tablets and smartphone, and might open Kindle to read the latest best seller


while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era.
The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior. 

This approach is often referred to as the "second screen," the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels of interactivity— whether on social networks or dedicated second screen apps and sites that complement on-air content.


According to Businessinsider  the 2nd Screen Usage is growing rapidly: 85% of smartphone users reported second screen-linked behavior at least once a month, over 60% reported doing it on a weekly basis, and 39% did so daily





  • In the U.S. alone, TV ad spending was $18.4 billion in the third quarter of last year, a $74 billion annual run rate. If mobile can carve out even a small share of that pile of dollars via second screen channels, it would boost the mobile industry tremendously.




  • Second screen isn't really a new activity: It's a natural update to the old ways of engaging with TV, like the old office water cooler conversations about last night's football game or popular TV drama. Moreover, second screen-type behaviors were already popular on desktops and laptops, before mobile came along and made it a lot easier to participate


  • May 17, 2012

    How Tablets are Changing Online News

    Eleven percent of adults now own a tablet computer. About half get news on it everyday, and three in ten spend more time consuming news than they did before. But contrary to what some in the news industry hoped, a majority say they are not willing to pay for news content on the devices, according to the most detailed study to date of tablet users and their news consumption habits.

    The study, conducted by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group, finds that the vast majority of tablet owners -- fully 77% -- use their tablet every day. They spend an average of about 90 minutes on them.

    May 10, 2012

    Going Online Via Tablets: How it impacts CTR







    Based on its analysis of 16.2 billion visits to the websites of more than 150 retailers in 2011, Adobe Digital Marketing Insights found that Tablet Visitors spend over 50% more per purchase than visitors who use smartphones (“Smartphone Visitors”) and over 20% more than visitors who use desktop/laptop computers (“Traditional Visitors”).

    Additionally, Adobe found that Tablet Visitors are
    three times more likely to make a purchase than Smartphone Visitors and nearly as likely to purchase as Traditional Visitors.

    Why Tablet Visitors  are  more valuable to retailers? Adobe’s analysis identifies two factors that could explain this finding.
    First, Tablet Visitors are more affluent than other online shoppers and tend to be males. According to the June 2011 study, A Portrait of Today’s Tablet User, by the Online Publishers Association (OPA), 12% of the U.S. Internet population, or 28 million consumers, own a tablet. Tablet owners skew toward 18- to 34-year-old males and come from households with above average incomes: 29% have an annual household income greater than $75,000.

    Tablet Visitors are rapidly growing in size. Although they generate a small portion of total website visits, their share of total visits increased from 1% to 4% in just 12 months. Tablet Visitors appear to spend more because of their demographics, the nature of the tablet user experience, and the environment in which Tablet Visitors shop online 
     
    via adobe research

    May 9, 2012

    How Consumers Purchase eReaders:top 3 trends




    According to the Worldwide Quarterly Media Tablet and eReader Tracker, published by International Data Corporation (IDC). Pandigital and Barnes & Noble have lapped Sony to become the #2 and #3 global vendor of e-readers. Sony is neck and neck with Chinese-producer Hanvon in distributing e-readers, and are at the #4 and #5 positions — though are significantly behind the leaders in terms of percentage of market share.

    Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, Apple continued to see strong growth in the quarter, shipping 15.4 million units in 4Q11, up from 11.1 million units in 3Q11. That represents a 54.7% worldwide market share (down from 61.5% in 3Q11)



    eReaders  Marketshare 2010 and 2011

    April 11, 2012

    February 16, 2012

    South Korea and US to see 15% Penetration in Tablet and eReader by 2015



    Bain & Company survey of almost 3,000 consumers across the US,Japan, Germany, France, UK and South Korea to  shows  consumption patterns of tablets and ereaders .

    The adoption rates are projected to reach 15 percent to 20% f the population in developed countries. Korea tablet penetration is expected to rise  to 8% penetration by 2012 compared 1.5% in 2010, a growth of almost  300%, while  tablets and ereaders  penetration  would rise  11% by 2012 end, from 3% in 2010. US  tablet and ereaders  penetration would jump from 3% to 8% by 2012








    source : Digital Publishing Era
    Ereaders and Tablets penetration rate could reach higher levels if multipurpose tablets continue on their current trajectory. The United States and Korea are setting the pace and could see such penetration rates by 2015.