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Showing posts with label Europe Facebook share. Show all posts
Showing posts with label Europe Facebook share. Show all posts

March 31, 2011

Facebook.com's Share of the Market in Europe

Source: Panel only data, comScore Media Metrix, Dec-2010


According To Comscore Statistics By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets included in this report.

Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook. With 48 percent monthly penetration of the internet user population in the Netherlands, Facebook currently ranks second to Hyves, while it also ranks second in Poland with 55.5 percent penetration behind Nasza-klasa.pl. It should be noted, however, that Facebook is growing rapidly in both those markets. 
In Russia, Facebook has its lowest penetration in Europe at 18.8 percent, currently lagging behind leaders Vkontakte, Odnoklassniki, and Mail.ru – My World.

Turkey had the highest Facebook penetration in Europe at 90.4 percent, followed by the UK at 81.7 percent. Nordic countries ranked in four of the next five spots, led by Finland (81.2 percent), Norway (79.7 percent) and Sweden (78.5 percent). Italy ranked sixth at 78.1 percent, while the fourth Nordic country Denmark followed at 77.5 percent.

March 7, 2011

Facebook Market Share in Europe

By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook. With a 48 percent reach of internet user in the Netherlands, Facebook currently ranks second to Hyves, while it also ranks second in Poland with 55.5 percent penetration behind Nasza-klasa.pl. In Russia, Facebook has its lowest penetration in Europe at 18.8 percent, currently ranking behind leaders Vkontakte, Odnoklassniki, and Mail.ru – My World.( source : Comscoredatamine )