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Showing posts with label FMCG. Show all posts
Showing posts with label FMCG. Show all posts

April 24, 2015

March 30, 2015

Selfies " are the heart of " Uniliver's consumer generated " product marketing strategy

How consumer generated strategies is powering Unilever marketing strategy

visual marketing strategy

Unilever's  new strategy is based on " inviting consumers to send in their selfies  and product related photos to instagram and Facebook and  syndicating that content for use by retail websites .Unilever is the first consumer brand to  tap into " user generated " strategy  and as a visual tool to help brands stand out from the clutter

Unilever’s Simple Skincare brand is using a new service from photo management vendor "Olapic" to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps  retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more 

According to Unilever's North American  eCommerce head  Doug Straton "Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—Ulta.com, RiteAid,com, CVS.com and HarmonDiscount.com—more consumers are exposed to that content. 

September 18, 2014

Leading Toothpaste Brands in US :Colgate is No 1, Sensodyne and Crest showdown for no 2



Colgate, Sensodyne and PG among top 3

The  US Tooth paste market is owned by Colgate with 48% market share and is ranked no 1. While 
Glaxosmithkline beecham owned Sensodyne and PG owned Crest fight for number 2. Together these brands control over  $1180million  ( over $1b)

This statistic shows the annual sales of the leading toothpastes in the United States as of June 2014, in million U.S. dollars .Overall  the  top 10 market players  Colgate, Glaxosmithkline owned"Sensodyne and Procter and Gamble's brand Crest control over  $1180 million  in sales (over $1b )

Overall Colgate is the clear market leader in the Toothpaste category, with 3 of its brands exceeding $100 million and  raking in $569 million in  sales ,out of this 3 sub brands Colgate Total, Optic, Colgate exceeding $100 million in revenues.Overall in terms of brand share Colgate commands 48% marketshare.. in 2014 (until now)

  1. Colgate Total : 175million
  2. Colgate Optic  :134million
  3. Colgate : 110million
  4. Colgate Max Fresh : 87
  5. Colgate pro Health :64

September 22, 2013

Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget

FMCG and Digital marketing



online media online Growth
Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio

P&G global marketshare  vs a digital d budgets
PG Global Marketshare  by Segment


Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing  challenge in the uncertain economic times as these


According to  P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States

In  the year 2012, fiscal year  P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands 


By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices

P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies