Showing posts with label FMCG. Show all posts
Showing posts with label FMCG. Show all posts
April 24, 2015
March 30, 2015
Selfies " are the heart of " Uniliver's consumer generated " product marketing strategy
Unilever's new strategy is based on " inviting consumers to send in their selfies and product related photos to instagram and Facebook and syndicating that content for use by retail websites .Unilever is the first consumer brand to tap into " user generated " strategy and as a visual tool to help brands stand out from the clutter
Unilever’s Simple Skincare brand is using a new service from photo management vendor "Olapic" to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more
According to Unilever's North American eCommerce head Doug Straton "Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—Ulta.com, RiteAid,com, CVS.com and HarmonDiscount.com—more consumers are exposed to that content.
September 18, 2014
Leading Toothpaste Brands in US :Colgate is No 1, Sensodyne and Crest showdown for no 2
The US Tooth paste market is owned by Colgate with 48% market share and is ranked no 1. While
Glaxosmithkline beecham owned Sensodyne and PG owned Crest fight for number 2. Together these brands control over $1180million ( over $1b)
This statistic shows the annual sales of the leading toothpastes in the United States as of June 2014, in million U.S. dollars .Overall the top 10 market players Colgate, Glaxosmithkline owned"Sensodyne and Procter and Gamble's brand Crest control over $1180 million in sales (over $1b )
- Colgate Total : 175million
- Colgate Optic :134million
- Colgate : 110million
- Colgate Max Fresh : 87
- Colgate pro Health :64
September 22, 2013
Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget
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Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio |
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PG Global Marketshare by Segment |
Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing challenge in the uncertain economic times as these
According to P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States
In the year 2012, fiscal year P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands
By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices
P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies