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Showing posts with label FMCG brands. Show all posts
Showing posts with label FMCG brands. Show all posts

October 2, 2013

UK FMCG Brands change their Digital Advertising ROI Metrics




A  recent study from Google shows that 64% of U.K. shoppers spent significant time engaged in this behavior before making major purchases (vs. 50% in 2008).  So how are the FMCG brands changing their ROI metric.. Impressions and Clicks no doubt gives a general idea about the engagement .

However it does not tell us anything on " the  internal analysis We think a major reason for this is that it's a convenient way for users to shop around for the best deal possible

September 25, 2012

14% marketing spends for Consumer Packaged Goods(FMCG) now spent online


More that a third of purchases in some FMCG categories are influenced by mobile or online content with baby and child care products topping the list.

That strongly suggests that all those mummy bloggers and Mumnsnet mothers play close attention to digital chatter and have real digital power for brands looking to influence the right people.

According to brandrepublic More than a third again also access grocery shops’ social media sites and almost 80% expect FMCG and consumer package goods brands to have an active Twitter feed.And when it comes to Facebook, Sunday is apparently the best day for digital engagement.


Highest Spending FMCG Brands in Social Media


source : Aramshop

Within the consumer-goods manufacturer and retailer group, just six CPG marketers, including Mars, Kraft, Anheuser-Busch, Coca-Cola Co., Unilever and P&G accounted for most of the industry's socially enabled display ads.Mars has nine of the 70 largest brand fan pages,with 45 million fans, while Kraft is the third largest Facebook brand page, according to DBM/Scan 

Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).
Fast Moving Consumer Durable  Companies   have led from the front when it comes to social web  advertising and marketing g lMany packaged-goods marketers have built out elaborate fan pages on Facebook, but they're focusing their media spend on internet ads that aren't on Facebook, according to new research from comScore.
A comScore analysis of online ad impressions from July shows CPGs have become the heaviest users of "socially enabled" ads that appear on sites outside Facebook but include "visit us on Facebook" or other "Click to Facebook" appeals to get users to brand pages.
Consumer-goods companies collectively accounted for nearly half of the socially-enabled ad impressions in July, even though they accounted for only 4.5% of all internet display ad impressions. They were 10 times more likely than advertisers generally to use socially-enabled online ads.
Within the consumer-goods manufacturer and retailer group, just six CPG marketers, including Mars, Kraft, Anheuser-Busch, Coca-Cola Co., Unilever and P&G accounted for most of the industry's socially enabled display ads.

February 17, 2011

The Top 10 FMCG Brands On Facebook

Number one company among FMCG is Coca-Cola (22M fans). Coca-Cola isn’t only the biggest company on Facebook among FMCG but also the number one brand on Facebook overall.
Second position belongs to popular biscuits Oreo (16M fans). Oreo is closely followed by Red Bull (15M fans) and Skittles (15M fans). These two brands have very similar Fan Growth rate as you can see on the following graph:
From the 5th position we see quite a drop. Pringles (9M fans) is followed by Monster Energy (8M fans) and Dr Pepper (7.7M fans). Top 10 list is closed by Nutella (7.5M fans), Ferrero Rocher (7.5M fans) and Starburst (7.4M fans).

The most dynamic growth in the last 3 months experienced Ferrero Rocher (+28.96 % fan change) and Monster Energy (+28.38 fan change). Let’s see if these two brands will make their way up in the charts.(source : Socialbakers)