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Showing posts with label Facebook Ads. Show all posts
Showing posts with label Facebook Ads. Show all posts

December 21, 2017

how you can use facebook messenger ads for promotion


 
 How to Add Value to Your Business with Facebook Messenger Ads 
Facebook already offers some of the most dynamic advertising opportunities on the internet. With the recent announcement that they are now expanding Facebook Messenger ads to businesses across the globe, this adds a new layer to Facebook advertising. Also, it is one more way for businesses to connect with consumers on this platform using new features like messenger chatbots and others. What Messenger Offers to Brands As stated in the announcement that Facebook was expanding Messenger ads, “Messenger ads are going global. 

After promising tests in Australia and Thailand, we're expanding the beta further. We'll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.” This is an interesting new opportunity that could benefit brands of all sizes. With more than 1.2 billion monthly active users on the app, Messenger has a massive audience, and these ads offer a new way to reach consumers in an app that they already use. You’ll be able to expand your reach to people that are more active on the Messenger app than they are on Facebook, and it will make it easier to reach customers with cross-platform campaigns. 

For some brands, this is more than just an opportunity to reach customers through an additional platform; it also provides the ability to develop new campaigns that can reach customers in more ways. To date, there are already more than 30,000 chatbots that are operating through the Messenger app. For the brands that use these chatbots, this announcement represents the potential to get more from their AI technology. 

Using Messenger as an advertising platform is a natural extension of what is already working well for Facebook and the brands that advertise on the platform. Facebook already gets about 85% of its ad revenue from mobile users, and this is one more way to connect with users that primarily access the site through a mobile device. What to Expect The new Messenger ads will appear on the home screen when users open the app. The links in the ad can then direct the user to a specific page on your website, or you could set the links to open a conversation with the user.

With chatbots that can be ready to respond whenever a customer clicks on an ad, this could be a good strategy for starting conversations with new customers that are interested in your brand. Additionally, utilising this technology could work for reaching out to and re-engaging with existing customers. With Facebook taking Messenger ads to the global market, we should expect to see brands that already have chatbots looking to take full advantage of these new opportunities. Along with that, the expansion of ads into the Messenger platform should inspire more companies to develop chatbots of their own.




April 11, 2011

Facebook Increases Their Cost Per Click Ads By 40%

Facebook Cost per Click Across Selected Industry Verticals
Facebook Average  Cost Per Click and Cost per Impressions for Countries(source: SocialBakers.com )


With Facebook ads increasing in popularity,  Facebook Advertising has just becomes expensive .AllFacebook reports that  prices have increased 40 percent per click during the past quarter. This is surely going to impact Facebook Revenue .. as well. If assuming that facebook increases their Revenue by double this year, Facebook would post growth numbers that are comparable with Google during its early years. 

Though its too early to  comment on Revenue for  this year, the price of ads are most definitely a great indicator and  the general trend has been that Social Advertising have a higher CTR as compared to Banners and  Display.

 Research shows that "Facebook users are far more likely to click on ads for entertainment, media sites, and blogs than for other kinds of ads.


This chart from a recent Webtrends survey of more than 11,000 Facebook advertiseements measures clickthrough rates (red) and cost per click (blue) for different categories of ads. There's a huge jump in clickthrough rates for the last two categories -- Media & Entertainment and Tabloids & Blogs. In other words, stuff that's fun to discuss with friends.

Health care ads are the least successful, followed -- somewhat surprisingly -- by ads for Internet and software products.