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Showing posts with label Facebook IPO. Show all posts
Showing posts with label Facebook IPO. Show all posts

February 26, 2012

Facebook to account 6.5% of all online ad spending in US

Growth in Facebook ad revenues may be slowing, according to eMarketer estimates, but they will still swell more than 60% this year to reach $5.06 billion worldwide, after posting growth of 68.2% in 2011.

According to eMarketer projections, by 2013 and 2014, growth rates will dip significantly, and by the end of eMarketer’s forecast period worldwide revenues at the social networking giant will be just shy of $8 billion—more than double 2011 revenues.

In the US, Facebook will take in $2.58 billion this year, or 51% of its total worldwide revenues. That’s down from 55% in 2011 and will drop further, to 49%, in 2013 and 2014 as international markets make up a larger share of Facebook’s ad revenues. This year, Facebook will account for 6.5% of all online ad revenues in the US, up from 5.4% in 2011. Its share will rise to 7.1% in 2013 and 2014.

Advertising, which made up nearly all of Facebook’s worldwide revenues in 2009 and 95% of the total in 2010, still represents the lion’s share of the social networking site’s income, even as that percentage continues to shrink every year. In 2011, eMarketer estimates, 85% of Facebook’s global revenues came from ads, with the remainder coming from Credits and other sources. By the end of 2012, advertising’s share will again sink slightly, to 83% of the tota

February 8, 2012

Most Active Industry On Facebook : Engagement vs Cost per Click

Facebook Ad Revenue 2009 to 2011

Facebook made $943 million in advertising revenue in Q4 2011. That puts Facebook on course to sell well over $1 billion in ads in Q1 2012.Ad revenue in 2011 was $3.2 billion, up 69 percent from $1.9 billion in 2010. 

There was also a 42 percent increase in ads delivered in 2011. The difference between the percentage increases is explained thus, in 
Facebook's S-1 filing with the SEC:
Total revenue for last year was $3.7 billion, Facebook's filing said, representing a near doubling of 2010's revenue of $1.97 billion. Games developer Zynga helped generate 12 percent of Facebook's revenues last year

"There was an 18% increase in price of ads 2011." Facebook spent $427 million on marketing and sales in 2011, up from $184 million the year before.

February 3, 2012

February 2, 2012

The Numbers Behind Facebook IPO Valuation:

As the world  anticipates Facebook to file for an initial public offering this week, and most indicators point to $10 billion in stock and a valuation at over $100 billion.

Facebook is likely to be among the top 5  biggest tech IPO in history (The biggest social network of our times valuation rivals some of the world’s biggest multinational banks and telecoms

According to  Statista Most of the numbers indicate that Facebook is built to last. Its ad revenue far surpasses its social network contemporaries, its user base is projected to grow in 2012, and its revenue per employee and per user is on a steady upward climb.

January 28, 2012

The Biggest Tech IPO in History: Facebook IPO next week

The Biggest technology Company is a week away from going Public.The long-awaited tech IPO of the year — perhaps of the decade — is on.Facebook  is preparing to raise $10 billion this year, according to reports, to push the company’s public value to $100 billion. More than Disney ($61 billion), Amazon ($88.3 billion) and McDonald’s ($95.6 billion). Facebook will file its paperwork for an Initial Public Offering on Wednesday, according to a report from the Wall Street Journal.

The biggest Social Media Company  will launch the Biggest Long awaited  IPO in history, yielding around $10 billion for the social network. The next-largest tech IPO is Infineon, a German company that raised $5.9 billion in 2000. Google’s 2005 IPO, as big a deal as it was, didn’t even reach the $2 billion mark.

Mashable reports that Facebook CEO Mark Zuckerberg, co-founder Dustin Moskovitz, co-founder Eduardo Saverin, co-founder Chris Hughes and Sean Parker, Napster co-founder and Facebook partial owner (he owns 4% of Facebook). Zuckerberg will make an estimated $25 billion, owning 24% of the company.