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Showing posts with label Facebook penetration. Show all posts
Showing posts with label Facebook penetration. Show all posts

January 26, 2012

36% Facebook Penetration in France,with 47.8 million Internet users

In France, 47.8 million internet users spent a total of nearly 1.2 billion hours online in December 2011. Google Sites was the top online property by unique visitors, attracting over 44.8 million people who spent a total of 137.5 million hours on the site. During December,  over 39.2 million users went to Microsoft Sites making it the second most popular online property ranked by visitors.. Facebook was the leading site in terms of engagement with over 32.9 million unique visitors spending 165.5 million hours on the site during the month

Socialbakers data show Facebook Penetration in France at 36.43% compared to the country's population and 52.88% in relation to number of Internet users.One of the French companies ranking amongst the largest web properties was retailer Groupe PPR. Their audience increased by nearly 12 percent from October 2011 to December 2011, when most Ba population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)

Statscounter France  data in for the last one year Twitter and Youtube takes the 2nd and 3rd place with a huge margin.

June 27, 2011

Facebook Takeover of The" World Wide Web"

Facebook is quietly eating up all the time we spend on the web at the expense of all other static non-Facebook sites, according to an analysis by Ben Elowitz CEO and founder of Wetpaint, a digital media the last year, Facebook’s share of users’ time online grew from one out of every 13 minutes of use nationwide, to one out of every eight

If you exclude online video, and mobile web consumption, Elowitz says, "the web is shrinking." He says the rest of the web is quickly becoming "irrelevant," and argues that in the future companies will need to spend less time on SEO, and more time on optimizing for Facebook.

SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.

Facebook began receiving as many visits as Google in March 2010, and already garners more than three times as many minutes as Google each month from users, according to comScore. Looking ahead, the best projections of U.S. online reach indicate that Facebook will surpass Google on that metric in less than a year, too.

In short, the implicit meaning of this  logic means that  Facebook seems to be a bigger threat to the ' concept of world wide web..  the web  which was ": ideally supposed to be interconnected via nodes ( hyperlink) to Hubs ( the expertise). While the web has grown .. but the rise of Facebook as the "all encompassing" authority site " has greater momentum than the growth of independent publishers..

According to Allthingsd 

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period. 

We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s taking over the web...

June 10, 2011

Argentina Scores Highest in Facebook Engagement

Top Internet Properties by Total Unique Visitors in Argentina
April 2011

Total Argentina Internet Audience*, Age 15+
Home & Work Locations
Source: comScore Media Metrix
  Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 12,991 100.0% 1,614.9
Microsoft Sites 12,353 95.1% 409.0
Google Sites 12,256 94.3% 181.0 11,504 88.6% 527.8
Yahoo! Sites 8,942 68.8% 36.4
Grupo Clarin 5,989 46.1% 56.8
TARINGA.NET 5,981 46.0% 26.4
MercadoLibre 5,329 41.0% 43.2
Wikimedia Foundation Sites 5,319 40.9% 10.3
Terra - Telefonica 4,976 38.3% 10.6
Grupo La Nacion 4,263 32.8% 22.6

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs ComScore Press Release

Argentina Facebook Statistics  ( source : SocialBakers) With 37% of the population on Facebook, Argentina is the 13th largest  Facebook Country

In April 2011, nearly 13 million people age 15 and older accessed the Internet from a home or work location in Argentina spending an average of 26.9 hours online during the month. Microsoft Sites led as the most-visited online property reaching nearly 12.4 million unique visitors, representing 95.1 percent of the entire online population. with over 12.3 

This contrasts with
the European picture, where Google ranks as the most accessed network with a total audience of almost 330 million peopl

Google Sites ranked second with nearly 12.3 million visitors (94.3 percent), followed by with 11.5 million visitors (88.6 percent). In terms of user engagement, led the way with visitors averaging 8.8 hours on the property during the course of April. When compared to markets globally, Argentina’s users average the second highest amount of time on behind Israel - where visitors averaged 10.6 hours during April.

Younger Users Lead Way for Internet Usage in Argentina

A demographic analysis of Internet users in Argentina revealed that males and females composed nearly equal parts of the online population. Males accounted for 50.5 percent of online users, while females accounted for 49.5 percent of users. Young users accounted for the largest share of visitors among each gender with males 15-24 accounting for 15 percent of the online population, while females 15-24 accounted for 14.2 percent of visitors.

source : Comscore data