Online Retailers are Betting Big on Facebook Video Ads this Holidays

• Online retailers are set to increase their Budget " for Facebook spends during  the holidays.. Retail chain Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users
• However videos are just a part of the Marketing Mix which Macy plans to engage

nce the videos are shown ( from  21 years and older during  Thanksgiving) Post that It plans to taget  to those shoppers who interacted with the initial video by commenting on it, sharing it or Liking it

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• Facebooks Video ads, which officially launched in March has been received extremely well with both advertisers and consumers . withing a very short time, Facebook videos have become big business for  Facebook. 
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• The social network registers roughly 1 billion video views a day (not all are ads)—65% of them on mobile devices. Video is growing quickly—the number of video views grew 50% between May and July—says Nicolas Franchet, the social network’s head of retail, e-commerce, global vertical marketing.
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• #online retail,# Facebook spends,#Holidays,#thanksgiving,# Video Ads,
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