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Showing posts with label Flipkart. Show all posts
Showing posts with label Flipkart. Show all posts

May 27, 2015

eCommerce in india : Rhetoric vs Reality

THE INDIAN ECOMMERCE MARKET : OVERPROMISING  OR REALITY ?

E-commerce in the US is dominated by Amazon, in China by Alibaba, in Japan by Rakuten, while parts of Europe have a standalone local player.But in  India  Ecommerce as it stands today has no clear winners and losers not yet..is. The Indian market is still yet to mature  and yet to evolve as Indian eCommerce companies led by the big  3 Flipkart Amazon and Snapdeal  and backed by  huge  VC funding are burning cash at an astronomical rate of  more than $100million  a month ( Business today 24th May ) Flipkart has the highest cash burn rate but then its sitting on a cashpile of $2.3billion

India is the only country where there are  three to five companies competing for the same market in an ecosystem that is  yet to throw out an winner.While  ASSOCHAM's data suggest India's e-commerce market  stands at $16billion ,Gartner numbers show  that the  India eCommerce market is set to reach $6 billion in 2015. Irrespective of the difference in numbers what is clear it that "the biggest eCommerce battle" will be fought in India. and once the knives are out.. and the battle lines  turns bloodier there will be place for just 2 players who would be the last men standing 

September 15, 2014

'Google One 'attempt to take over Indian mobile manufacturers might fall flat

English: Micromax A70 android phone
English: Micromax A70 android phone (Photo credit: Wikipedia)
It seems that Android one smartphones will too follow the chinese manufacturers who sold through Flipkart.com . In a news which was leaked at flipkart and later was removed . Its quite clear that " the distribution" network as of now will not be through physical stores but by Flipkart. This seem all the more puzzling, that when Google talks about taking their smartphones to the Hindi Heartland , they are thinking of selling it via online marketplace

Infact the word on the street is that no one from Micromax, Karbon and Spice which are partners in the project  knows anything on the phones and what route will the sales take. On the ground unless Google spends considerable money to create awareness among the million retail stores, educating  dealers and distributors, this model will be killed before its born. 
.. and dont expect Micromax and Karbon to spend money on these phones , as they already have their market segment pretty much mapped out.. and for a selling a few hundred thousand phone .."in the guise of being powered by android.. awont make a difference.. as  the platform which they use to sell is based on the same OS

Therefore, the one route Google one will use to sell its Phones would be online ..If they actually cared about making their phones available across sub cultures and Hindi heartland, they should create a social  shopping portal in other languages which they can use to sell their android one  or have a  tie up with a local online marketplace  powered by vernacular languages

Here were the 2 phones which was leaked 
owever the 2 phones which were leaked by Flipkart wasSpice Android One Dream UNO Mi-498 phone, priced at Rs 6,999, was listed on the website for a few hours. . Spice is one of the three Android One OEM partners, announced at the Google IO conference in June. Prior to the listing, AndroidOS.in had also published the detailed specifications of the phone. Spice Android One Dream UNO Mi-498 sports a 4.5-inch IPS FWVGA (480x854p) display 

August 1, 2014

Why Amazon is Preferring to Play a second Fiddle to Flipkart !! A Study of Amazons Approach to enter developing markets





The last " Frontier of eCommerce " was in the radar of Mr Jeff Bezoz was right there in his agenda, top  of the mind, but  as he revealed during a recent blog post. he was just waiting for the right moment ..

Now what  does Amazon define  the  right moment? Here are my bets on what this means  .
  1. The right moment can be defined in 3 ways .
  2. ( a)  When the market size of ecommerce of  india crosses a threshold limit 
  3.  (a)  Rapid penetration of mobile web, and low cost  internet with the subsequent launch of " low cost below Rs5000 " smartphones   
  4. (b) When one of the market leaders  suddenly  starts  getting " increasing active with their Funding plans
For those  who are well versed with " Amazon market entry into a country" will know how  consistently it has been able to " perfect this " art of understanding the pulse of  the consumer ...just at the right time.. when most of the industry had though it blew itself up by not  trying to do something fast 

What Amazon does is this

(1) Amazon prefers to keep a low profile initially trying to gauge what users are buying, why are they buying and what makes the no 1  brand in that country
 

2) At the same time " Amazon will be brutally analysing "competition, trying to see " what are those products which can be made locally and what are the things that can be handled by their vendors

 (3) Each Move made by the competitor ( in terms of funding, tying up with local suppliers to set up marketplaces along with the  ecosystem  is mapped )

(4) After that Amazon's robust data and business intelligence tool takes over. It   can provide detailed analysis on the local community, and their demographic profile, using technology for mining big data ,mobile applications,tracking user behavior , test and tweak the product to see if they can add value

Amazon  saves much of their  time resources and critical manpower " for the market entry and product development while they use their competitor data, tries to analyse consumer behavior by using superior technology and enterprise analytics to ensure " their online shelf space is optimized to the T