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Showing posts with label Gaming Apps. Show all posts
Showing posts with label Gaming Apps. Show all posts

June 9, 2015

mobile gaming apps preference : North American vs Europe vs Asia Pacific

to 5 gaming apps by  regions


"mobile gaming apps  preference : North American vs Europe vs Asia Pacific"




North American and  Europeans demonstrate similar gaming preferences with over 60% of games downloaded being short session games. More than 40% of all games downloaded in these markets had Pattern Matching concepts. While Europe preferred resource mgmt themed games to Blood & Gore themed games, the pattern was reversed in the case of American gamer 
.
Games in APAC show a clear inclination towards Blood & Gore and Fantasy themed games, with Resource Management rounding up the Top Five.

May 10, 2012

Mobile Gaming in Europe grow 55% to reach 46million

Mobile gaming

Social Gaming on the up Amongst Europeans
 
According to Comscore In February 2012, 6.1 million EU5 smartphone gamers logged into a social game on their devices (up 42 percent in the past six months), representing 13.2 percent of smartphone gamers overall. The Italian smartphone gaming audience ranked first in terms of the penetration at 15.5 percent, followed by the UK (14.2 percent) and France (13.1 percent). Spanish smartphone users were most likely to play games with other people at 11.0 percent, followed by Italy at 9.4 percent.
Nearly Half of EU5 Smartphone Users are Gamers: "In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved to be the largest market for mobile gaming with 14.2 million smartphone users playing games on their devices during the month, representing 52 percent of the smartphone audience. British smartphone users also ranked first in terms of gaming penetration across daily and weekly gaming usage"



According to Flurry data, smartphone owners use apps for an average of 77 minutes each day. Thirty-one percent of that app time is devoted to games and 31 percent is devoted to social networking apps. Together, smartphone owners spend nearly two-thirds of their daily smartphone app time socializing or shooting (depending on your gaming preference).

In 2011  smartphone owners played games for an average of 25 out of 68 minutes of total app activity each day or 37 percent. Social networking apps took up only 15 minutes of a user's daily app allowance, or approximately 22 percent.
Mobile gaming  distribution includes

Over the Air (OTA) - a game binary file (usually BREW or Java) is delivered to the mobile device via wireless carrier networks.
Sideloaded - a game binary file is loaded onto the phone while connected to a PC, either via USB cable or Bluetooth.
Pre-installed - a game binary file is preloaded onto the device by the original equipment manufacturer (OEM).
Mobile browser download - a game file (typically Adobe Flash Lite) is downloaded directly from a mobile websit

July 8, 2011

Gaming "Mobile Apps Rules" in US : 93% Willing To Pay


Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders — those who have downloaded an app within the past 30 days –  are willing to pay for the games they play.Across all digital domains, Gartner, Inc said the spend on gaming this year is expected to exceed $74 billion from $67 billion last year. According to the research firm, the amount of money that will be spent worldwide on gaming will reach $112 billion by 2015.

iPhone users play more than Android users, according to the Nielsen study. The average mobile gamer plays an average of 7.8 hours in a month. Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.

In contrast, only 76 percent of downloaders are willing to pay for news apps.Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games.  The average mobile gamer plays an average of 7.8 hours a month.  Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.

Games lead the popularity chart on apps used per month at 64 per cent followed by weather apps, social networking, maps/navigation and search, music, news, entertainment etc. Travel and health apps form 18 per cent and 123 per cent of the total apps downloaded in a month. Around 32 per cent of apps used in a month were in the banking and finance category.