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Showing posts with label General Motors. Show all posts
Showing posts with label General Motors. Show all posts

November 12, 2015

auto industry face off :Ford vs General Motors

Auto Industry Face off :Ford and General Motors 
 Ford's sales volume is estimated to be around $144billion as compared to General Motors sales volume of  $156 billion revenue
Ford's employees number 187,000 as compared to General Motors 216,000 Fords net income and market cap is to the tune of : $4.77 Billion and $59.1 Billion respectively as compared to GM's Net Income of $5.36 Billion Market Cap of $55.4billion

toyota and volkswagen among worlds bigger car makers by marketshare

The chart shows the worlds biggest top 10 car manufacturer by marketshare .

Toyota and Volkswagen with 11.6% and 11.1% respectively are the biggest OEM's followed by among worlds bigger car markers by marketshare, followed by  General Motors, with  8.2%.
The number 4th ranked is Ford with 7.6% led by the 5th ranked Honda Motors with 5.9%

May 16, 2012

GM stops Facebook Advertising,as social media gets a reality check

The Reality Check On Social Media Advertising
GM Says Facebook Ads Don't Pay Off - " Auto Major Company General Motors  GM  has decided  to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchaseacs, according to a GM official.

The move by GM, one of the largest  digital advertisers in the U.S., which invests significantly on Social advertising  , comes at a time when many marketers have been skeptical " on Facebook's Advertising" platform  and  whether ads on Facebook help them sell more products. GM's public announcement on Facebook  "being an ineffective medium "  coincides during the much hyped Facebook IPO Offering, that could put a market value on the company of as much as $104 billion"
GM spent only about $10 million last year to advertise on Facebook,  which makes less than 8% of GM's total 2011 U.S. ad spending of $1.8 billion, according to Kantar Media. General Motors makes up very  a tiny share of Facebook's total 2011 revenue of $3.7 billion, most of which was advertising sales.

GM is the third-biggest advertiser across all media in the U.S. after
 Procter & GambleCo.  and AT&T,  according to Kantar.GM will continue to promote its products on Facebook, but without paying the social-media company, the GM official and other people familiar with the matter said. In effect this means " GM will run" a Brand page, on Facebook   and will maintain free Facebook pages.
GM's decision raises questions about the ability of Facebook to sustain the 88% revenue growth achieved in 2011. Facebook said last month its first-quarter ad revenue was down 7.5% from the previous three months. Facebook blamed "seasonal trends" for the decline, as well as a greater number of users from outside the U.S., where ad rates are lower.