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Showing posts with label Germany. Show all posts
Showing posts with label Germany. Show all posts

June 10, 2015

media advertising spends per capita : Aussies and the English reigns


"media advertising  spends per capita : Aussies and English tops"






MEDIA ADVERTISING SPENDS PER CAPITA ACROSS 10 NATIONS

 Australia is the number one when it comes to  Advertising Spends globally. Australia spends 582 USD  worth of advertising per capita. This includes  spends across  the digital web plus  magazines,newspapers radio and TV including outdoor.
 With USD 540  United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4  with their  ad spends per capita at USD 404.Germany and Japan ranks  at 9th and 10th with per capita as spends of USD 320 and 319 respectively.

June 9, 2015

global tablet app preferences : developing vs developed nations


' global tablet vs mobile ap comparison "



 What is the number and the kinds of app that was downloaded  across Tablets ? The data shows the mobile apps downloaded  ( non gaming across tablets) and compares it across developed nation  like India, Brazil, Mexico and  China and developed nations like US, UK, Germany, Japapan and France 

clearly  this is where the downloads fromsmartphone and  tablet apps differ, 
While Smartphones are used for communication either via video or audio calls, messaging or photo and video sharing, Tablets were popular for recreational and learning purposes. Users are leveraging the bigger screens of Tablets to learn a new language, watch movies and Tv shows or read comics leisurely. -

June 8, 2015

Scandinavian nations, Norway Denmark, Sweden top mobile web usage in Europe


"mobile web usage among europe"

WESTERN EUROPE MOBILE WEB USAGE

Scandinavian Countries of  Norway  and Denmark lead mobile internet usage in Europe with 72% and , 69% respectively. Netherlands with 66% of its population  on the mobile web.With 64%  Sweden is no 4  . As  of 2015, UK has 59% hooked to online web. Italy is ranked the last among west  europe with just 51% using the mobile web ( emarketer)

June 5, 2015

3 industries with highest digital spends in Germany


" online advertising across Germany  industry verticals"



Share of online advertising spendings in the media mix in Germany from 2012 to 2014, by industry




 The above chart shows the top  10 industry verticals where  German Companies spend their online  advertising budgets  for the past years from 2010 to 2014..  

In 2014  the highest spending online spends were across  1) Financial sector with 19% 2)Automobile  with spent  16% on  online advertising ( highest since 2010) 
Meanwhile  digital spending across Telecom, Media  and services  sector dropped considerably .. Services were the worst hit  ( 12% as compared to 22% in 2010) while the food industry  spends remained constant



Europe has the smallest number of  among all the geographical nations 

June 4, 2015

Mobile internet usage in Austria, Germany and Switzerland compared

mobile internet usage in Austria Switzerlands and Germany

58%, 71%, 76% of respondents in Germany, Austria and Switzerland respectively, connected to the Internet through a mobile device.

50% of participants in Germany connected to the Internet through a smartphone as compared with 62% and 67% of the survey respondents in Austria and Switzerland, respectively

increasing usage of  netbooks and tablets  are being used for mobile Internet: 28% in Germany and around 35% in Austria and Switzerland 

Ttablets are more popular in Switzerland (26%) for mobile Internet use than in Germany and Austria (17% and 16%). 

 59% of men in Germany compared to 58% of women used mobile Internet; in Austria it was 76% of men vs. 66% of women; Switzerland (80% vs. 72%). 

 48% used mobile Internet for personal matters compared with 15% for work-related matters; Austria (59% vs. 22%); Switzerland (64% vs. 26%).

June 2, 2015

mobile vs ecommerce sales compared across North America and Europe by devices

Statistic: Mobile commerce spending as percentage of total e-commerce spending in selected global markets in 2015, by device | Statista

The above chart  shows  how much is mobile commerce   a percentage of   ecommerce  across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany  . In both these countries total  mobile commerce formed 28.6 and 27.7%  of eCommerce with smartphone  contributing to 16.5 and 16.2% and the rest  was contributed by tablets .In US  mobile to ecom percentage was 26.8 with 14% coming from smartphone  and 12.4% coming from Tablets. . It is expected that in UK  28/6% of  online sales would be generated by mobile devices this year

May 29, 2015

the great american vacation : why 77% americans cant relax during vacations

Infographic: Americans Struggle To Escape The Office On Vacation  | Statista

This finding will only re-establish what most  Americans already knew about themselves  and the truth about their annual vacations.

A recent survey by  travel aggregator site TripAdvisor shows that when it comes to taking vacations or holidays , an average American struggles not to work or keep in touch with their  bosses.

While  77% employed U.S. respondents admitted they had worked on vacation over the past year compared to just 40 percent in the other nations polled - Australia, Brazil, France, Germany, Italy, Japan, Russia, Spain and the UK

The numbers  are an indication in themselves why we are one of the most over worked, overstressed nation with the lowest amount of vacation time.  Not to be outdone modern technology and our prized gadgets  have  reduced us into a virtual reality transponders  where irrespective where you might be found physically, we are just  one click away from out office spaces. Clearly we are working hard but not playing hard enough

May 28, 2015

with 132% mobile penetration, 34% europeans use their mobile to access social web

"digital indicators in Europe :web penetration vs social vs mobile   "
digital indicators in Europe :web penetration vs social vs mobile

 584 million europeans are active web users out of which 46% have active social media accounts, with 1.1billion mobile connections. 34% of users , around 287 europeans use their mobile devices to log onto their social media accounts

May 25, 2015

nations with highest number of twitter app installed in their iPhones

.
"nations with highest number of twitter  app installed  in their  iPhones"
COUNTRIES  WHO HAVE THE HIGHEST NUMBER OF  TWITTER INSTALLED IN THEIR IPHONES

“90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone
Among the most popular apps are Echofon Tweetcaster, Hootsuite,covertchirp,Tweetbot and Twitterrific 5

May 23, 2015

5 nations where mobile commerce exceeded ecommerce

"5 nations where mobile commerce  exceeded   eCommerce"
mobile shopping exceeds ecommerce in these nations"

Globally MCommerce is now 34% of all eCommerce 

Latest data  from criteo  shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile  shopping transformation , while in US   mobile shopping  share is slightly lower  than the global average, with 29% of eCommerce transactions coming from mobile devices. 

For the first time ever more than 50% of  Japan and South Korea users had shopped via mobile devices and had  exceeded the volume of  eCommerce transactions  in Q1 2015. 
 In UK   Mobile shoppers constituted 45% compared to Spain's 28%  

May 22, 2015

The most active 10 governments that promote digital ecosystem

"The most active  10  governments that promote digital ecosystem "
The above chart shows  which governments have been most proactive in  providing the best impetus for digital growth. The left  column  shows the " degree  of "  digital evolution index score mapped by the nations . The topmost  nations with the most proactive  government backing  are  Singapore Sweden and US  who tops the digital evolution score with a score over 50, followed by Netherlands , Germany and Japan


May 16, 2015

May 14, 2015

change in western europe mobile numbers : 2009 to 2015

" western european mobile data"
Cell phone users  United Kingdom :Germany,UK, France, Italy : from 2009 to 2015 Forecast: "The statistic shows the number of cell phone users in selected European countries from 2009 to 2015. in 2009, there were 45.7 million cell phone users in France."


May 6, 2015

Mapping the online video growth in Europe vs North America

" growth of video  advertising across top 7 nations"
"the state of online video advertising"
In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of impressions. According to data from mediaworks revenue from video has grown to become over 55% of revenue delivered to publishers.

May 3, 2015

the most expensive mobile app markets by cost per installs


" ranking of markets by mobile app cost per installs"

Key geographical markets : cost per installs 

 The chart from Inmobi shows the cost per installs across key markets.cost per mobile installs refers to the  cost incurred by advertisers (mobile advertisers/developers) once a app is installed on the smartphone. UK, US and China are the top 3 most expensive mobile app markets

tags#online,#digital,web,#media,#social,#mobile,#marketing,#mobile app,#cost per installs,

May 2, 2015

television and radio vs mobile and tablet consumption in germany



This data by mobile ad network Inmobi shows total media consumption in germany on an average day.Germany total media usage is broken down by TV, print, radio mobile ,smartphones and tablets including spending time online .Mobile usage in germany tops as the number one media consumed with users spending almost 100 mins on smartphones. Also online usage in germany is ranked no 2 in terms of media spent in an average day with 70mins while tablets consume 21mins of their total time In all ,out of 5.8hours of daily media usage. mobile , online and tablet usage forms almost 60% of total media time consumed in germany. TV viewing was no 2 with germany users spend 75mins everyday

April 6, 2015

LTE / 4G Coverage in Europe to exceed 83% of population by 2020

LTE / 4G Coverage in Europe  to exceed  83% of population  by 2020
4G to cover 83% of european households by 2020


MIGRATION AND ADOPTION OF LTE/4G ACROSS EUROPE

The chart shows the  adoption of LTE ( Long term evolution or 4G )By 2020,according to  GSMA  83% of European population will  be covered  by  this technology

4G/LTE networks offer the consumer a robust data connection, as well as higher data transmission speeds and reductions in latency.There is growing evidence of a change in consumer behavior when presented with the greater opportunities offered by these new applications and services, particularly with regard to video content. Consumers with 4G/LTE  tend to use their mobiles more to interact  specially on social media and does it more frequently than laptop or other devices. LTE/4G  starts  encouraging more data intensive sessions with more pictures, video and downloading

Ratio of digital vs mobile budget spends in Europe by country

"digital and mobile ad spends in  Wetern Europe by countries"


TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE

Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital  ad will account for  45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more  than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile

French advertisers are likely to spent 23.5% on digital, and  15.5% of this on Mobile .Digital spends  for Italy  would account for 19%by 2016, while 18.7% of this would be on mobile 

April 1, 2015

Share of media spends in US, UK, China and Germany : digital vs mobile

Share of Ad Spending, by Channel




 Offline spend vs digital spends vs mobile spends : US, UK , China and Germany



Ad Spending by Channels (source: emarketer)



The above chart shows  traditional Ad Spending channels compared with digital  and mobile spend. (mobile spends as a part of digital spends). Media Spending across US , UK, Germany and China have been compared.

 US tops in digital spending, with  $50 billion out of which  almost $19 billion  is spent on mobile .Mobile spends as a percentage of digital spending is38%

China comes 2nd with  as Traditional marketing spends  tops $39billion,while digital spending reaches  $23.8 billion ,out of which mobile spends forms 29% with $7.36billion

UK stands out as the only country where traditional adspends is lower that digital spends.