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Showing posts with label Gogle. Show all posts
Showing posts with label Gogle. Show all posts

April 22, 2012

August 4, 2011

Is Advertiser Interest in Android Waning


Nearly 80 million Americans now own a smartphone and mobile ad revenues are expected to climb to nearly $3 billion annually by 2015, according to TechCrunch. This infographic from Inneractive breaks down the battle between iOS and Android, two of the most popular platforms at the moment.


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The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of marketer interest and appearing in the pockets and purses of creatives around the country. But Google’s Android operating system has since taken off, and its availability on a variety of devices by several manufacturers has helped it outpace the Apple devices this year.

Still, research shows that marketers continue to focus more on the iPhone. A Q2 2011 survey from media buying solutions provider STRATA found that nearly 87% of US ad agencies considered the iPhone of great interest to their clients as an advertising venue. That was up more than 10 percentage points from Q1. Nearly half said their clients were also interested in advertising on the iPad.

According to emarketer Interest in Android was smaller. Just under two-thirds of clients wanted to direct their mobile campaigns toward Android devices, although that did represent a significant increase in interest since Q1.

The STRATA poll found that clients were focusing most of their mobile efforts on display advertising, with 44% of agencies reporting they were creating more mobile display ads than any other type, up from 37% in Q1. SMS advertising and rich media placements rounded out the top three, with rich media edging out location-based ads and apps.