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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

December 15, 2016

google to take on uber as its driverless car project is shelved

"google self drive car is on the backburner"
Google  is  backing off from manufacturing self driven cars. It had  earlier Touted its autonomous self driven cars as the technology of the future.

In the summer of 2015, Google experimented its self drive car with a blind man, Steve Mahan, had “driven”, unaccompanied, one of its Koala cars on the public roads of Austin, Texas. That trip was the world’s first fully driverless trip on public roads..

 
Google is stepping back from its " highly ambitious self driving card project. According to recent reports Google Parent company Alphabet has shelved its long-standing plan to develop its own autonomous vehicle in favor of pursuing partnerships with existing car makers.Google’s self-driving cars which had sprung up from its “moonshot division”, X labs, had become a full-blown subsidiary of umbrella group Alphabet, called Waymo. The new company, headed by X alumni John Krafcik, was assigned with " creating self-driving car technology that Google has been developing behind closed doors into a viable business for the future. However it seems Google's plan to creating self driven cars is in a limbo and have been tucked away in the deep freezer.

The One thing Waymo won’t be doing is building its own cars – a step back in ambition from the highest goals of the X labs team. “We are a self-driving technology company,” Krafcik said. “We’ve been really clear that we’re not a car company, although there’s been some confusion on that point. We’re not in the business of making better cars. We’re in the business of making better drivers Now those who have followed Google's self driven car ambition, might find this to be a  complete U turn .

Google has it first set out to reinvent " self driving , by doing away with the steering wheel and pedals however it backtracked on this after after CEO Larry Page and CFO Ruth Porat, found the original approach to be “impractical,” according to Techcrunch

That’s in spite of  Google’s autonomous vehicles clocking over two million miles of tests on public roads. Meanwhile a recent confidential news was leaked that Google has long been rumored to move into the on-demand car space — it offers carpooling via its Waze business — and this would bring it into direct competition with Uber.Uber began trialing self-driving taxis in Pittsburgh this year, while another, younger company, Nutonomy, is conducting similar tests in Singapore and Boston..and Google believe that" Car Hailing space" is just the right segment where it can  innovate with service operators and provide better experience to consumers

So for consumers who wanted to drive the " Google Car" you can forget about it.Apparently the best hope for someone who wants to get their hands on Google’s software looks to be Fiat Chrysler, who signed a deal with Google in May to put its self-driving tech in a small fleet of the company’s Pacifica minivans. If that deal expands into a full-blown partnership, Fiat Chrysler could be the first company selling Google tech to end users. 

One of the biggest reason why Google has putting its automated self driven cars on the backburner seems to be its insistence on pursuing full automation.“The system we have built is aimed at full autonomy, and it is therefore much more complicated than a lot of these other systems,” X labs engineer Andrew Chatham told the Guardian 





December 7, 2016

number of foreign workers and h1 b visa granted by google last year in united states

FindTheCompany | How Many Foreign Workers has Google allowed to USA and the number of H1b visa granted by the tech giant in charts


Holders of H-1B visas, which allow foreigners with certain credentials to hold U.S. jobs for up to six years, compose about 8 percent of Google's U.S. workforce and represent 80 different countries,  It is estimated that 75 percent of those hires have degrees from U.S. universities.Applications for H-1B visas–those allowing overseas workers to accept job offers in the US–reveal that top tech companies like Google mostly sponsor the visas for five main roles, reports TechCrunch.

By examining the most common professions among H-1B applicants for Amazon, Apple, Facebook, Google and Microsoft, five consistent career paths emerged across each company. Software engineers, systems software engineers, financial analysts, computer systems analysts and marketing managers make up a large part of H-1B visa applications.

According to MyVisaJobs.com, a news and information portal for high-skill labor worldwide, there are 15 biggest industries that hires the highest number of foreign workers and immigrants.It provides a list of companies which hires knowledge workers and shows what american companies are  paying them, on average. MyVisa creates data which is compiled from a mix of Internal Revenue Service, U.S. Department of Labor and the U.S. Census Bureau.According to the list Google is ranked No. 15 within the top 100 firms.The salary data shows that the average salary paid to foreign workers employed in the USA by the five tech companies is highest at Facebook, at $135k, with Google second-placed at around $127k.


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November 22, 2016

why fake news can never be solved by google and its search spiders

" why google search spiders wont be able to solve fake news"
Example of fake news, when a little known website  was ranking in first results for the term final votes which had fake information showing Trumps winning both popular and electoral college votes

 
Fake news might continue to play  havoc with our " online ecosystem" and there is little search engines can do to weed out fake stories and information that are untrue.The fundamental problem seems to be that no matter how smart or potent Google or its search algorithm can  turn out to be, it cannot vet a story or a news report is authentic or incorrect. Google search spiders  can still be very dumb on complex and nuanced topics. It can also be misled by those who accidentally or deliberately post material that seems to be factual in nature but is not. 

While Google  treats unique content as a major factor in ensuring ranking, it has no way to determine if that content is true or based on facts" Human Vetting and not "google algorithms"remains the only possible solution to tackle this growing menace of fake news.Post US elections,while  debate rages across the world  on the  role played by fake news,this is just the start and perhaps a wake up call to  "Search and Social Media Websites" to start taking action. 

Governments across the world, along with army of  social media bloggers can start causing a lot of upheaval and chaos if unfiltered news continues to "grow unchecked" Google continues to show fake news in many queries. For example Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes” or “final election count.” Here’s an example of that, spotted by Kara Eccelston, on November 13: "The snapshot of the page is shown below 
"fake news causing alarm across the world"


The problem Google has a real challenge in automatically assessing whether something is actually true or not. mean, even US President-Elect Donald Trump has admitted that US President Barack Obama was born in the United States, yet the first listing in Google for a search on “Obama born in kenya” is a YouTube-hosted video saying Obama “admits” he was born in Kenya:

November 14, 2016

how google mobile index which rolls out today can penalise your shopping website

" google mobile index search changes to impact retailers"

Google is updating its mobile search index to crawl mobile websites to determine their content relevancy in search results, the search giant announced on its official Webmaster blog last week. Google still looks at the desktop versions of the page to evaluate its relevancy to the user on smartphone search results, the search engine says. This is a problem if the mobile site has less content on it than a desktop site
Google basically treated your mobile page as an alternate version of the same content, “The problem is, when shoppers search for a certain product feature or keywords and click on your mobile page from Google but can't find that phrase on the page, they get frustrated at Google for showing irrelevant listings.” This change will impact e-retailers that have a separate mobile site, often referred to as an “m.” site, which is 142 retailers of the 500 merchants ranked in the Internet Retailer 2017 Mobile 500 according to Top500Guide.com. 

Retailers that use responsive design or dynamic serving (another form of responsive design also referred to as hybrid or adaptive design) shouldn’t have to make any changes, Google says. 357 e-retailers use a form of a responsive design in the Mobile 500. 
 So what will this change ?.Although Google wants you to have a mobile site,even if you dont, it will crawl your desktop version instead. Google said, “If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”However in case you have a mobile site, you need to ensure the" copy ,images and links are similar enough to the desktop version so that Google can consume the proper content and rank your site as well as it did by crawling your desktop site.


Retailers that do have a separate mobile site should use the Google-recommended mobile search engine optimization mark up in its code,according to google mobile best practices guidelines 

February 22, 2016

list of ad networks acquired by google ventures

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"list of top 10  most expensive ad networks acquired by google"



So far Google has purchased 16 ad networks, which include online as well as mobile ad networks .Google's double click acquisition was the most expensive , followed by Admeld .

Google acquired  double click for  $3,100,000,000, while Admeld  was the  second most expensive advertising network  to be acquired by Google for  $400,000,000
Google's purchase of ad networks gives it enormous reach in display advertising . While AdSense network enables publishers to run relevant ads - including text, image,rich media and video ads


across their websites, The ad networks plays a different role .The ad networks  aggregates  a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US)  which competes in real time auction instead  of  using  historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment,

Google acquisition of ad networks integrated its  AdSense network to work with DoubleClick, Admeld , Invite media and other ad networks t help publishers  more precise metrics  which helps them to judge the effectiveness of their campaigns

google's most expensive acquisition in united kingdom




"list of acquisition of UK start Uk start ups by google ventures"

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind



Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.

Deepmind recent made headlines when it announced  that its alphaGo program had successfully beaten  a human professional 

The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

January 24, 2016

Google's $31 billion android goldmine,hits oracle wall

The Google vs Oracle  war continues as  Oracle had earlier  sued Google and claims that it has used its Java software without paying for it in order to further develop the Android OS.


" who is winning the war between android vs Oracle "


In a court filing, Oracle  says that they are privy an internal confidential information  which claims that Android generates $31 billion revenue for Google, according to Oracle's lawsuit accusing Android of using heir software without paying any revenue to Oracle

Meanwhile Google pleaded a San Francisco federal judge on January the 20th, that the extremely sensitive information, marked with Attorney’s Eyes Only, surfaced by Oracle’s lawyer, should be redacted and sealed

Google and Oracle has been at war  for nearly 5 years,with Oracle seeking damages  as it accuses Google's Android of copyright infringement on using java..by releasing thousands of lines of source code from the Java platform

Meanwhile earlier Google paid Apple $1 billion to keep its search engine the default option in iOS , This information was provided by Oracle in its legal battle with Android as an evidence to revealed how much Google has gained from Android.

January 12, 2016

the most popular VR headset with highest buzz across social web

" virtual reality headset marketshare "



2016 is supposed to be the breakthrough year for virtual reality headsets. Virtual reality is something that has generated a lot of buzz last year , but 2016 is when the products for VR starts to get launched.. 2016 will   will see  360-degree videos displayed on smartphones giving consumers a first taste of what’s to come

 VR  helps users get immerse and experience real life  environment, thereby allowing users to be on  the surface of a mount everest or moon or mars. The most crucial device needed to experience VR ( virtual reality ) is  head-mounted display (HMD) which helps the user immerse in the virtual environment

Leading technology  experts predict  2016 as the breakthrough year for virtual reality headsets. This data shows which company has done the best job of teasing its product to the public? According to a survey conducted by Statista earlier this year, Facebook’s Oculus Rift scores highest in terms of consumer awareness with 35 percent of the respondents having heard of it.

December 28, 2015

approx $2.1trillion stashed away in tax havens by the biggest brands

According to a recent study on the use of tax havens in 2014, the 500 largest American companies hold more than $2.1 trillion in accumulated profits overseas to avoid U.S. taxes


$2.1 trillion stashed away by US tech companies to tax havens"

TOP 10 TECHNOLOGY COMPANIES WHICH HAS STASHED THEIR MONEY IN TAX HAVENS

Among the total of $2.1 trillion, of the entire amount siphoned to countries which are tax haves,around 25% of that amount (549.7 billion) is hoarded abroad by ten tech companies alone.Among them Apple remains the undisputed number 1 brand in terms of hoarding cash, parking a whopping $181 billion overseas. That is almost twice as much as second-ranked Microsoft ($108.3b) and roughly three times the total of IBM, has parked the largest amount of cash outside the United States.

December 22, 2015

google launches its Interactive, 360-Degree “Spotlight 2D and 3D animation video app

Google  has just turned in a new feature a from its photos stable  with " Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

 The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This  feature  will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will  create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles



The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

December 16, 2015

5 new factors which will impact your seo in 2016 and beyond

THE 15 search factors across on page and off page that will impact your seo in 2016 and beyond.here are 5 things you need to keep in mind as they are set to impact your search  marketing plan in 2016 and beyond

"new seo trust factors list"
"future trends in search ranking : 2016 and beyond"
Domain Level link features along with page leve link, keyword and content features will continue to ule, however, engagement, traffic, lost traffic, click through across the SERP rankings, bounce rates from the SERP pages are the newer algorithm changes, which Google is planning .  Along with those
mobile friendliness and structured data will be given new emphasis. Readibility including font size and text are something to be kept in mind, Using a fancy font might impact your SERP rankings.. and not for the better Experts suggest " verdana" is the most search friendly font( easily recognizable by bots and human alike )


tech brands form 70% of the 100 most valued 2015 brands

The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value


"global top 100 brands across the world : ranking chart"

"tech brands form 70% of the 100 most valued  2015 brands"
Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the  BrandZ WPP group ranking. In fact among the top 10  most valued global brands  in 2015 , 7 brands are across the technology or the telecom space. Brands like  VISA, AT&T and VERIZON  rank  5th ,6th and  7th  respectively . They are followed by Coke, McDonald's and Marlboro  which are ranked 8th, 9th and 10th. Among the top 100 brands
The 11th-14th rank is once again taken by technology brands with  Tencent, Facebook, Alibaba and Amazon ranking in that order


December 9, 2015

The T top 10 biggest mobile app brands

FACEBOOK, YUTUBE AND  GOOGLE  are among the biggest 3 mobile app brands. According to comscore , some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50.

"The biggest mobile app brands"




December 4, 2015

50 American private companies with largest employment

"the   top   50  US companies
WALMART, Mcdonald's  and Yum Brands are among the biggest private companies   having a workforce that are among the biggest in our country .With the biggest work force in the united states . Combined these top 3  icons together provide   jobs for more than   thirty four hundred thousand
 UPS , IBM,KROGERS  are the next biggest in  size with an average employees of 3,79,000
The top 50 list shows the  biggest US corporations  in terms of manpower





online shopping conversion in google more than 200% as compared to facebook

"online shopping conversion in google more than 200% as compared to facebook"
EMIRATES, DELTA AND  UNITED The above chart shows  and charts " ecommerce visitors that comes from Facebook vs those who  come google .
The chart clearly shows online shoppers  conversion is  from users who are coming from google is higher that those coming from Facebook.  One of the reasons " is  context. Google users coming to   shopping sites  clearly "  have a specific intent, while users coming from facebook are kind of shopper who might be looking to check out and compare websites before they make their final decesion. ecommerce conversion  ratio from users coming from google  is 2.44% as compared to 0.49% from those coming from Facebook.





December 1, 2015

the top 10 global power brands of 2015 by brand value

Apple remains the world’s most valuable brands, followed by Samsung and Google

"apple, samsung and goole among the most powerful power brands"

Apple’s brand  value (and those of rival tech firms such as Google and Microsoft) remains stronger than ever.. Among the top 5 Brands after Apple, Samsung is 2nd, Google 3rd, Microsoft 4th and Verizon 5th. All these brands have  registered reasonable brand value growth rates of between 4 and 12%. Walmart is the only brand whose primary application is not in tech or telecoms. Though it has grown 4% this year, what was once the world’s most valuable brand has slipped down the rankings again; now at 10th it looks set to drop out of the top ten next year




The above chart from BrandFinance shows the brand value change ( positive/ negative )

November 30, 2015

technology industry's top 5 biggest mergers and acqusitions


Dell's $67 billion purchase of EMC is the biggest pure tech acquisition ever. (AOL's $162 billion buy of Time Warner in 2000 was larger, but Time Warner was a media company, not a tech company.) This chart from Statista shows some of the largest tech acquisitions of the past decade, measured in 2015 dollars.
" technology industry's biggest  acquisitions"
The Dell : EM2 merger remains the biggest till date a $67 billion deal , followed by HP and Compaq's $33.6billion. Facebook's buyout of whatsapp for $19billion was another milestone along with Google and Motorola deal in 2011 for $13.2billion

November 3, 2015

Stock market returns in the last one year: Twitter vs LinkedIn




How has the Twitter Stock fared in the last one year compared to Linkedin
Twitter One year Stock market Return
Linkedin One year stock Market returns

August 16, 2015

July 23, 2015

financial sector brand spends on Google advertising network



")brands  with heaviest spends on on  adwords  vs their   CPC rates ( cost per click)"

brands across the financial sectors with heaviest spends on on  google 

These are top 5 brands that spends heaviest on " Google advertising ( adwords)

1)State Farm spends spends on Google awords : $43.7 million

2)Progressive  spends on Google adverting :      :$43.1 million

3) Geico  ad spends across google networks        :$23.7 million

4)Quicken Loans adwords  spends ;                     $22.1 million
                 :
5) eHealth Insurance :$20.6 million:                   $ 20.6 million



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