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Showing posts with label Google Offers. Show all posts
Showing posts with label Google Offers. Show all posts

July 7, 2011

The Making of Groupon IPO: Infographic

IPO Watch: Grouponzi
Research and design by Online MBA Site

Groupon, which is arguably the biggest daily deals service around and has been called the fastest-growing company in history, is edging towards an IPO and Online MBA has published an infographic that details the finances and timeline of the company. While Groupon had 2010 revenues of $713 million, it had a loss of $413 million. The company has more than 7,000 employees and the business grew 2,241 percent between 2009 and 2010.|

Groupon — which last month was rumored to be partnering with Foursquare — filed the necessary paperwork with the U.S. Securities and Exchange Commission earlier this month for its IPO, through which it hopes to raise as much as $750 million. The company was valued at $25 billion in March. However, the company’s business model has been criticized – it costs Groupon $1.43 to make $1 in revenue and existing Groupon customers are purchasing fewer deals than they used to.

When compared to Facebook and Google, Groupon is far behind in the revenue stakes. Those companies make an estimated $170 million and $2.86 billion per month respectively, although those revenues are company-wide and not restricted to their daily deals offerings — Facebook Deals and Google Offers respectively.

Source : Scribbal

May 1, 2011

The Daily Deals Universe: Movers and Shakers

The Daily Deals Market is  dominated by Groupon and Living social  is now facing challenges from " the  Internet Heavyweights, Google and Facebook.Apparently, Google recently launched the BETA version of its very own Groupon called “Google Offers.” Launching in 6 different cities in United States, the Google Offers makes the search engine giant another company to watch out for in the local advertising market.

But Google is not the only company that is gearing up to challenge  Groupon’s business. The social networking giant Facebook also launched its own called “Facebook Deals.” Facebook launched its daily coupon deals product in 5 different cities in United States.Facebook is also   geared up to take on this " Social Shopping " Concept   and has recently started Facebook Deals, launched April 25, letting local businesses pitch deals to Facebook users living in Atlanta. Austin, Texas, Dallas, San Diego and San Francisco. the social network's riff on Groupon's local deals service, may have only launched as a test in five markets, but it's bursting with potential.

Online MBA created an infographic to show the brief “history” of the companies competing for the title of the “Daily Deals King.” From company’s valuation to payment options, the infographic also briefly explains why Google and Facebook can kill Groupon in the next coming years.

January 24, 2011

"Google Offer" To Challenge Groupon

Mashable  unearthed documents today that show in detail how Google plans to take on Groupon on their own turf. In the spec sheet for the new program, Google says the product, called “Google Offers” is “a new product to help potential customers and clientele find great deals in their area through a daily email.”

 Google Offers is said to  be operating  much like  Groupon or LivingSocial: Users receive an e-mail with a local deal of the day, which they have a limited time to buy into. Once enough people commit to the offer, the deal is confirmed or ‘on’ and those who have committed receive their coupon. Powered by Google Checkouts, Google Offers will also have sharing options to allow people to spread the word via email, Google Reader, Google Buzz, and the usual social network-y suspects. 

After having been spurned by Groupon to buy it out, it seems Google has decided that the best way would be to " start something from the scratch and then let the " Google " Marketing Machinery  Distribution channels ( Gmail/Orkut/Youtube/Blogger / Google Reader ) take over. Internal Reports suggests that Groupon did not wanted to "give away a ready made product that has immense potential to monetize " and Groupon raised $1 billion on its own -- and is reportedly preparing for an IPO that would value the company at $15 billion

According to the New York Post Google has been looking for a path into the surging daily deal marketplace. It recently offered to buy Groupon for $6 billion for instant access to the space( (Google is supposed to have offered Groupon  $2.5 billion to between $5.6 and $6 billion to acquire them).)
 Customers will pay for the offers using Google Checkout and the program will feature social share options including Google Buzz, Twitter and Facebook.A daily service agreement would help Google to make inroads in the local advertising market that is estimated at 91 billion dollars, analysts said.

Just like competitors Groupon and LivingSocial, Google Offers gives customers a certain time limit for obtaining special offers from company’s in their area and through national deals. The offers,  would be  triggered when a certain number of customers agree to the deal.LivingSocial offered an coupon attracting more than 1 million subscribers, the largest such offer in the sector's short history

An internal Google memo outlining the new service was obtained by the tech blog Mashable on Thursday. "Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily e-mail,"