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Showing posts with label Google adwords. Show all posts
Showing posts with label Google adwords. Show all posts

April 12, 2012

How Google Determines " Keyword Costs" in Paid Search

What is Google AdWords? [ infographic ]


© 2011 WordStream - a certified AdWords partner.

Google's 2011 revenue from Online Advertisement stood at approx 38$ Billion  out of which  the below mentioned  Industry Verticals  contributed the most.Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in advertiser revenues came from other industries. (Just 4% of Google’s revenues came from non-advertising-related sources

  1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
  2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
  3. Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
  4. Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
  5. Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
  6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
  7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
  8. Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
  9. Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
  10. Occasions & Gifts – $1.2 Billion ("funeral flowers arrangements", "flower delivery", "wedding gift registry")
.)

February 19, 2012

December 31, 2011

November 15, 2011

Science Behind Google Adwords: 5 best Practices



The above infographic  had been posted at   search Engine Land , and originally this infographic was from  Pulpmedia , and illustrates some of the many moving parts like this within AdWords.

Merely paying more money does  not ensure you a good listing. However  if you were to pay much more, unless your CTR ( call to Click) do  not increase your ad rankings will not come up, This is because Google Adwords uses 1)  quality Score of the page along with CTR to  calculate which site should come for corresponding keywords
A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings  and more

July 2, 2011

Advertising Platforms Compared :Adwords vs FBook Ads

Via  MBA Program Info has created a nice infographic to have a visual comparison between the two companies.

Some other  Statistics 
  • Facebook has 610,736,920 MEMBER PROFILES. That’s once for every ELEVEN people on the planet.
  • Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.
  • EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.
  • Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)
  • Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.
  • AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4$).
  • Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).
data source:ZacJohnson

April 21, 2011

Top 10 Paid Search Properties where US Brands Spends Most


         
Search marketing, Paid search is among the most frequently used online marketing  tactics where US Brands spends the Most.

The Latest annual findings from Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicate paid search marketers are increasingly turning to PPC advertising on social media channels to complement traditional search engine placements.

More than half (52%) of companies worldwide vouched for the “moderate” or “huge” impact social media has had on their search engine marketing programs within the last year.

Add that to the growing number of social media channels offering a PPC advertising model, and it’s no wonder 47% of North American companies are running PPC campaigns on Facebook, and more than a quarter (27%) are doing so on LinkedIn. In addition 18% of companies are PPC advertising on YouTube, and 15% on Twitter.

Although these percentages are dwarfed by those of North American companies advertising on Google and Bing/Yahoo!, major search engines aside, it’s clear companies prefer PPC advertising on social media channels to smaller engines like AOL and Business.com.

Image source :elliance /Dyseo blog