Showing posts with label Google adwords. Show all posts
Showing posts with label Google adwords. Show all posts
May 27, 2013
April 12, 2012
How Google Determines " Keyword Costs" in Paid Search
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© 2011 WordStream - a certified AdWords partner.
Google's 2011 revenue from Online Advertisement stood at approx 38$ Billion out of which the below mentioned Industry Verticals contributed the most.Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in advertiser revenues came from other industries. (Just 4% of Google’s revenues came from non-advertising-related sources
Google's 2011 revenue from Online Advertisement stood at approx 38$ Billion out of which the below mentioned Industry Verticals contributed the most.Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in advertiser revenues came from other industries. (Just 4% of Google’s revenues came from non-advertising-related sources
- Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
- Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
- Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
- Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
- Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
- Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
- Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
- Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
- Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
- Occasions & Gifts – $1.2 Billion ("funeral flowers arrangements", "flower delivery", "wedding gift registry")
.)
April 11, 2012
February 19, 2012
December 31, 2011
November 15, 2011
Science Behind Google Adwords: 5 best Practices
The
above infographic had been posted at search
Engine Land , and originally this infographic was from Pulpmedia ,
and illustrates some of the many moving parts like this within AdWords.
Merely paying more money does not ensure you a good listing. However if you were to pay much more, unless your CTR
( call to Click) do not increase your ad
rankings will not come up, This is because Google Adwords uses 1) quality Score of the page along with CTR to calculate which site should come for corresponding
keywords
A good “Quality
Score” gives an edge to advertisers, even if they aren’t the highest bidder.
“Ad Extensions” mean that ads can show pictures, maps, ratings and more
August 29, 2011
July 25, 2011
July 2, 2011
Advertising Platforms Compared :Adwords vs FBook Ads
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Via MBA Program Info has created a nice infographic to have a visual comparison between the two companies. Some other Statistics
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May 16, 2011
April 21, 2011
Top 10 Paid Search Properties where US Brands Spends Most
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The Latest annual findings from Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicate paid search marketers are increasingly turning to PPC advertising on social media channels to complement traditional search engine placements.
More than half (52%) of companies worldwide vouched for the “moderate” or “huge” impact social media has had on their search engine marketing programs within the last year.
Add that to the growing number of social media channels offering a PPC advertising model, and it’s no wonder 47% of North American companies are running PPC campaigns on Facebook, and more than a quarter (27%) are doing so on LinkedIn. In addition 18% of companies are PPC advertising on YouTube, and 15% on Twitter.
Although these percentages are dwarfed by those of North American companies advertising on Google and Bing/Yahoo!, major search engines aside, it’s clear companies prefer PPC advertising on social media channels to smaller engines like AOL and Business.com.
Image source :elliance /Dyseo blog