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Showing posts with label Google panda. Show all posts
Showing posts with label Google panda. Show all posts

June 12, 2013

New Google Patent Suggest Change in Search Algorithm Annotations

source :Moz

Possible New Google Search Result Annotations - SEO by the Sea: "If you’re logged into your Google Account, you can see other information in Google search results as well, such as a +1 button that you can click upon to vote for a page, and a display of other people whom you are connected to somehow who have clicked upon that plus button. It’s quite likely that Google will continue to experiment with other information that you might be able to see in search results as well."

A patent application published by Google this week explores some additional options that you might be able to see, such as whether or not you’ve previously visited a specific page and possibly the date of your last visit, how many times you’ve visited the page, and the queries that you used to find the page
The patent filing is:
Search Annotation and Personalization Services
Invented by Taylor N. Van Vleet, Yu-Shan Fung, Ruben Ortega, Udi Manber
US Patent Application 20110208711
Published August 25, 2011
Filed: April 29, 2011
Abstract
Various features are disclosed for storing and providing access to event data reflective of user-generated events, including events associated with search query submission of users. One such feature enables users to annotate search results, to later recall and view these annotations, and to publish the annotations to other users.
Another feature involves recording event data reflective of search result viewing events of users, and using this event data to personalize search results pages for particular users.


July 19, 2012

Search Marketing Post Google Panda and Google Penguin

Source: cdn.business2community.com via Sumit on Pinterest


The founders of Quaturo, a content marketing company, and Neo Mammalian Studios, a infographic design company, put together this infographic titled “Content Marketing: What’s your plan of attack?
The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Before these major Google algorithm updates, a website could get high rankings by applying the “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0. These tactics allowed for scalable and noticeable affects on search engine rankings. The alternative “weapons”, as presented in the infographic, are quality blogging, unique guest posts, interactive content, infographics, linkbaiting, and asset building. The latter is considerably more time consuming but obviously of more value to the end-user.
What have been the results of the Google Panda and Penguin updates?
  • 12% of search results were affected by Panda, as it focused on “spam factors”, “keyword stuffing”, and “over-optimization.”
  • 3.1% of search results were affected by Penguin, as it focused on quality over quantity.