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Showing posts with label Hospital web marketing. Show all posts
Showing posts with label Hospital web marketing. Show all posts

March 30, 2011

The Ticket To Apple's Developer Conference :

Apple's iPad 2 isn't its only product in short supply this month: The company's Worldwide Developers Conference sold out in record time this year, just hours after tickets went on sale yesterday.

This Chart Shows  how this year's sellout compared to previous years, based on press reports from sites like Macworld, Ars Technica, and MacRumors.

Why is WWDC such a big deal? (Especially this year, when Apple supposedly won't even announce a new iPhone?)

As Instapaper developer Marco Arment explains, WWDC is the only mass gathering where actual Apple engineers really explain stuff to you about how their systems work, and will actually look at your code in hands-on lab sessions. Plus, if you're in the biz, it's a great social and professional networking opportunity.

March 27, 2011

The Global Top 50 Social Brands:


The most social Brands  hardly throw up any surprises. The technology giants  have ranked highest in the first 50 Top Brands in Social Media league table with eBay  ranking the " Most Social  Brands. Ebay   secured    No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.

The SMR Index gauges brands' social effectiveness using a scoring system consisting of two elements: reach (social noise around the brand) and satisfaction (popularity). Also factoring in the "recency" of social interactions, the index then ranks companies on a scale of 1 to 100.
With a score of 92.29, eBay's win over Apple (88.61) and Google (87.00) was likely the result of the auction site's long-standing use of customer forums (starting in the late 1990s), corporate blogging, Twitter, and Facebook, according to the report.

In 6th position, Gucci is the highest ranked non-tech company, followed by Ford (7th) and MTV (8th). Other technology brands rounded out the top 10; these are Samsung (9th) and Yahoo (10th)

According to the survey, based Alterian’s analytics tool SM2, eBay was able to beat Apple and Google on the back of its long standing engagement with customers through a combination of forums, corporate blogging, Twitter and Facebook – it was one of the quickest to adopt Facebook’s Open Graph.

eBay has adopted Facebook's Open Graph so customers can split the cost of a gift and pay for their share via Paypal. The company also takes a social approach to internal communications, featuring blogs, forums, and discussions boards on the company intranet.

Apple being the no 2 brand in terms of engagement, throws up  some chatter specially by leading Industry leaders.Apple isn’t known for its transparency: the buzz that precedes a major product launch is fuelled by rumour, not by any official marketing communications. The lack of official communication helps to build the hype .

According to  Kate Hardley of SMR

"Apple’s avoidance of engagement with social media is legendary. But does it need to get involved? Its SMR score is enviably high with minimal official input from the brand. The trick to its success in social media is its two main advocates: Steve Jobs, and Apple fans.  

Apple’s social media strategy is to create great products, and let people get on with talking to each other about them. Apple products are disruptive. Other companies may produce products as good – or even better – but they’re playing catch-up to a brand that reportedly has its product pipeline agreed until 2013.

David Eldrige, CEO of Alterian  believes that as a brand, Apple doesn’t proactively interact with its customers, so it might come as a surprise to some that they reached the number two position. Apple’s attitude is that their products generate enough consumer chatter that they don’t need to directly engage. Once a new product rumour starts, it builds enough hype through the online buzz that has been created.
“Apple’s fans are responsible for creating thousands of unofficial social media accounts on behalf of the company, and it’s because of this overwhelming enthusiasm for Apple’s products that the company has done so well.”

The Top 50 Social Reputation Index (SMR) Index, developed by Yomego.

March 9, 2011

March 7, 2011

Google Acquires UK Biggest Comparison Engine

Google has broken new ground in the personal finance realm with the purchase of UK price comparison website BeatThatQuote for $61.5 million ($37.7 million GBP).

BeatThatQuote, launched in 2005, provides price comparisons for UK loans, insurance, legal services, utilities and other financial products. It was named one of the UK’s fastest-growing websites by Nielsen in is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card rates, insurance products and more.
Google has been known to offer comparison ads for mortgage rates in the past, specifically in the U.K.

According to Industry sources,  Google plans to use  BeatThatQuote as its foothold into the UK financial products market. Google has recently shown interest in price comparison technology as well, most recently utilized in the company’s mobile shopping apps.  Google had earlier launched their “Comparison Ads,”  with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future.Google's Comparison Ads,  helps advertisers  target offers at a more granular level, leading to more valuable, qualified leads. Users searching for "mortgage" on may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.

BeatThatQuote Claim To Fame Includes
  • The UK's Fastest Growing Website 2007
  • No. 1 in the UK Startups 100 List 2007
  • Business Of the Year - Startups Awards 2006
  • Online Business of the Year - Startups Awards 2006
  • Young Company of the Year - Growing Awards 2006
  • Startup Stars Regional Winner - HSBC Startup Stars 2006
  • Small to Medium Business - National Business Awards Finalist 2006

By adding price comparison results to search, Google can get a piece of the transaction whenever someone starts searching for a home loan or a new car insurance policy on its search engine. The potential revenue from those transactions could make this acquisition quickly pay off.