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Showing posts with label Hulu. Show all posts
Showing posts with label Hulu. Show all posts

July 28, 2015

Hulu's 10 streaming video statistics which you would never have known

Hulu is stealing the thunder from its nearest rivals Netflix &Amazon prime.click below to know more

"most viewed program in Hulu"


The Most watched Hulu VOD  Shows



"The 10 important facts on Hulu"

Hulu's users average age is 39 years, and the company  has  488 content partners


Here are the top 10 most interesting Hulu facts that have changed the streaming video industry .All the below data are as of  June,2015

  1. Number of paying Hulu subscribers 4 million ,
  2. Number of Hulu video views in the past year 457 million
  3.  Average number of videos a Hulu watcher views 12 
  4.  Smartphone owners who downloaded TV and  video on demand : 15%
  5.  Hulu makes up 8.2% of black viewers online video time 
  6. Number of ad impressions per  month: $1.44 billion
  7. Number of video ads per user Hulu delivers in a month: 43
  8. Amount Hulu earned or half an hour of broadcast TV;$0.216
  9. Hulu users who only  watch television shows 73 %
  10. Percent of people who use Hulu to watch movies 9 %
  11. Total number of people who watched Hulu at least once in the past year 38 million 
  12. Growth percentage of Hulu  from 2010 to 2011 :  60 %
  13. Hulu's ad service is 2 times more effective as TV ads 
  14. Total revenue made in 2011 by Hulu $420 million 32
  15. US households  who subscribe to Hulu : 9% vs 19% for Netflix
  16. Hulu's ad-selector model  increases a 33% lift in call to action compared to pre roll ads

September 22, 2013

Cross Platform Availability driving Video Streaming as Amazon, Hulu battle it out for no 2 spot

Connected Devices Driving Video Streaming
via Statista

Netflix is the no 1 in the Video streaming market in US. And continues to have a monopoly According to survey data published by Nielsen, market leader Netflix is used by 38 percent of Americans, up from 31 percent in 2012.

 Meanwhile Hulu, the joint venture between NBC Universal, Fox and Disney now reaches 18%, while Amazon's Instant Video service has almost doubled its reach to 13%.

Netflix  is set to be investing millions of dollars in exclusive content such as the highly-acclaimed political series "House of Cards" or the fourth season of cult comedy "Arrested Development". According to Nielsen's data, the investment is paying off: 45% of Netflix streaming subscribers say they watched at least one of the company's original programs.

Another factor contributing to the rise of over-the-top video services is their cross-platform availability. Netflix and Hulu for example are available on PCs, gaming consoles, smartphones and other devices, granting users a great deal of flexibility regarding timing and location of their video consumption.

January 24, 2012

The Rise of NetFlix in US Home Entertainment Industry






Despite all the hype around Netflix streaming, and Apple's iTunes movie store, the fact of the matter is that the physical disc is still the king of home entertainment, Dan Frommer at SplatF reports.
In the  chart above, digital streaming/sales only accounted for 19% of the home entertainment market in the third quarter. The rest of sales comes from DVD/Blu-ray discs.As Frommer points out, this means there's still plenty of room for growth for Netflix, Apple, Microsoft, Facebook, and others to attack the market.







Goldman surveyed 2,000 US consumers asking them, "Which website do you prefer to use for watching video online?" Amazingly, more people said Netflix than YouTube.
On some level it makes sense since Netflix is all about long form video, which could make it preferable. But on the other hand, Netflix has just over 20 million subscribers. YouTube had 144 million unique visitors in the US in February according to comScore.




The number-one game console for Netflix users is actually Nintendo's  with 25% of Netflix streaming users say they get the service through their Wii, compared with 13% on the PS3 and 12% on Xbox Live.Another 20% connect their computer to their TV to watch Netflix.

According to the Data Hulu users are much more attached to their computers -- 89% of them watch Hulu on their computer monitor, compared with only 42% of Netflix streaming viewers.The data comes from more than 12,000 online interviews conducted in March.



September 7, 2011

Social Media War For Video Subscribers:Netflix vs Hulu




Netflix has more subscribers than any single cable company, a number that is up 10 million from last year. While major online players Amazon.com Inc., Apple Inc., Sears Holdings Corp. and even Facebook Inc. are part of the digital video landscape, there is only one dominant retailer in the space—Netflix Inc., according to a report from the NPD Group.
The market research firm says that Netflix claimed 61% of the digital video market, which is composed of both downloads and streaming, in the first two months of this year; that figure is based on consumer views of video content. Its next closest competitor, Comcast Corp., had 8% of the market.

There was a three-way tie for third place, with Apple’s iTunes, Time Warner Cable and DirectTV each having 4% of the market. Netflix accounts for approximately 30 percent of all United States web traffic.

That’s in line with Netflix’s evolution from a company that mailed consumers DVDs of movies and TV shows to video streaming. Since introducing a streaming-only subscription plan last November more than one-third—over 2.5 million—of the retailer’s 7.7 million new subscribers signed up for the pure streaming plan, which means they do not receive discs in the mail, the company said in January.
Those results led Goldman Sachs to suggest that Netflix would end its DVD distribution by 2020. “Going forward, we anticipate that management will be most focused on acquiring digital content rights, and that digital will represent 80%-90% of additions over the next few years,” says the Goldman Sachs report.  

Netflix also wants to expand its digital reach. The retailer is building an integration with Facebook, wrote Reed Hastings, the company’s CEO, in a January letter to investors.“We’re working on an extensive Facebook integration, which will further the notion of a personal Netflix account,” he wrote. “This evolution from household to personal relationship will take several years, and there will always be some households that only have one account.” He did not provide further details.
NPD’s research is based on online surveys of 10,618 consumers conducted in January and February. When it comes to subscription streaming services in the United States, Netflix is more  popular with users
According to a new infographic from social media monitoring company Mashwork, users in the United States prefer Netflix over its subscription streaming competitor Hulu Plus.

Mashwork
monitored more than 10,000 tweets between June 28, 2010 and July 6, 2011 and found that 29% of users had a Netflix account while 20% had a Hulu Plus account.


The real eye-opener, however, is the revelation that 51% of the tweets were from users looking to cut their cable subscriptions in lieu of a streaming subscription service.We’re not surprised that Netflix has the upper hand. The service has been around longer, is available on more devices and has a larger library of television shows and movies. Still, Hulu continues to add features, shows and compatible devices to its Hulu Plus lineup. With rumors that Google and Yahoo are interested in acquiring the service