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Showing posts with label IAB. Show all posts
Showing posts with label IAB. Show all posts

June 20, 2014

Q1, 2014 Internet Advertising Revenue in US records highest ever growth at 19%,exceeds $11.6 billion



US online ad revenues cross 11.6billion dollars

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014,  which was an increase of 19%  over the same period in 2013, according to the latest IAB Internet Advertising Revenue   report

These  data  comes from  the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.

May 1, 2013

Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%



Online Advertising Forrmats :Search, Display and Mobile  among top 3


Search Marketing remains the leading format, having strong sequential growth through this period

All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile. 

Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.


December 8, 2011

Houston, NY and Atlanta among the Top 3 Mobile Shopping Savvy Cities


The Interactive Advertising Bureau (IAB) has published a new report that unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S.
 
When it comes to being adept, able and prone to shop on mobile devices, IAB says, “Space City” consumers in Houston  takes the 1st Rank on the list, followed by New York and Atlanta.The complete “2011 IAB U.S. Mobile Shopping Savvy Cities Index” is as follows:

The complete “2011 IAB U.S. Mobile Shopping Savvy Cities Index” is as follows:
1.      Houston
2.      New York
3.      Atlanta
4.      Los Angeles
5.      Dallas/Ft. Worth
6.      Tampa/St. Petersburg
7.      Chicago
8.      Philadelphia
9.      Washington, D.C.
10. Seattle/Tacoma
11. San Francisco/Bay Area
12. Boston
13. Detroit
14. Minneapolis/St. Paul
15. Phoenix


1   
Source :Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence

The rankings were determined by looking at the mobile shopping audience  along with the distribution of mobile-savvy shoppers across major U.S. cities. The research used to determine the list refers to “mobile shopping” to mean both completing purchases via a phone or tablet and using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.

December 1, 2011

US Internet Advertising Grow 22% to $7.9billion,in Q3


Internet Advertising in US Q3,2011 increased by 22% as compared to Last year,2010
Marketing firms are expected to spend over $3B for online media ads which included the above 4 online verticals  in 2011 up from an estimated $2B in 2010 





The Interactive Advertising Bureau just released its third quarter numbers, with internet advertising revenues in the U.S. hitting $7.88 billion for the third quarter of 2011, up 22 percent from Q3 2010.
This also is a 2.7 percent increase from the record-setting revenues of the second quarter of 2011. This is the eighth consecutive quarter of year-over-year growth.
The IAB and PricewaterhouseCoopers both say that the uptick in ad spend is due to brand marketers recognizing where most of consumers spent their time—online