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Showing posts with label IAB report. Show all posts
Showing posts with label IAB report. Show all posts

April 30, 2013

US Internet Advertising Records 3rd Consecutive double digit growth,








IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.

Revenues from Internet advertising  totaled $17.0 billion for the first six months of 2012,  with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues  for the first six months of 2012 increased 14% over the first six months of 2011. 


— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011.