Trending this month

Showing posts with label Internet trends. Show all posts
Showing posts with label Internet trends. Show all posts

June 25, 2011

" Social Web Consumer" Behavior: Emerging Patterns

Latest Research from GlobalWebIndex has revealed  some fascinating a trends in the consumer adoption of the internet,  some of which is  explained  in the above datagraphic illustration
Social media has reached mass maturity. Today it’s no longer about massive growth but a tectonic shift  of  social consumers to ‘real-time’ technologies, such as status updates or tweets. The  social media, from 2011 onwards will not just be  defined by blogs and forums, but it is being surpassed, moving the impact of social media,  which includes ‘real-time’  re-orientating consumers from creator to distributor and moving the focus to traditional media and professional content.

The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms. These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity.

Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable.

Professional “traditional style” content is now a core part of the consumer online experience. Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.

source : Global WebIndex

June 21, 2011

Internet Consumption Vs Mobile Apps : Whos Winning

People are spending more time inside mobile applications on average than they are on the web, according to an analysis from Flurry, a mobile analytics firm.
Flurry measures the time people spend in apps through its own direct analytics. It got numbers for the web using public data from comScore and Alexa. The analysis is somewhat imperfect, but even if you judge it solely on a directional basis you can see mobile apps are consuming more and more time.
So what are people doing in those apps? Gaming and social networking, which absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps.

April 27, 2011

The iPhone 4 "Social Sentiment" :Infographic

How have iPhone4 Sentiments varied from June, 2010 thru March, 2011

On a week by week basis, Apple iPhone 4 has had net positive sentiments. However, the sentiments turned more positive in the week of June 21, 2010, November 11, 2010 and Feb 21, 2011.
via source

   The iPhone Sentiment  Social Sentiment Score
ViralHeat, a startup that tracks social media metrics for brands, took a look at more than 2.3 million iPhone-related mentions on Google Buzz, Twitter, Facebook and video-sharing sites from May 22 up until today.

Apple, as it often does, got off to a very good start, with slightly over half of the mentions containing positive sentiment. But sentiment took a dip when consumers had trouble pre-ordering phones and users discovered that reception suffered if the phone was held incorrectly.

It just goes to show that no brand, even one as fervently controlled as Apple’s, is immune to suffering some bad social media publicity.