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Showing posts with label Internet Advertising Revenue. Show all posts
Showing posts with label Internet Advertising Revenue. Show all posts

April 14, 2011

Online Ad Revenues By Industry and Ad Formats

Search and  Display Advertising  retains largest share of revenue,  
  • Search Marketing has remained the leading format since 2006, having strong sequential growth through this period. In 2010, 
  • Search  Marketing has lost some share  due to  Display Banners, which now account for 24% of internet advertising revenues.
  •  Classified revenues  have come down in 2010, with 10% of market share, down from the 18% of advertising revenues it commanded in 2006.

    Ad revenues by industry category The top 5  Industry Verticals
    1.  Retail
    2. Telecom
    3. Financial Services
    4. Auto
    5. Information Technology/Computing Products

    Retail advertisers continue to represent the largest category of Internet ad spending,
    accounting for 21% of 2010, or $5.5 billion, up from 20% ($4.5 billion) reported in

    • Telecom companies accounted for 13% of 2010 revenues or $3.5 billion, down from the16% ($3.6 billion) reported in 2009.

    Leisure Travel (airfare, hotels & resorts) accounted for 7% of 2010 revenues ($1.8
    billion) compared to the 6% ($1.5 billion) reported in 2009.

    Financial Services advertisers accounted for 12% of 2010 revenues ($3.2 billion), even
    with the 12% ($2.8 billion) reported in 2009.

    Automotive advertisers accounted for 11% of 2010 revenues or $2.9 billion, in line with
    11% ($2.5 billion) reported in 2009.

    Computing /IT advertisers represented 8% of 2010 revenue, or $2.2 billion, down from
    10% ($2.3 billion) it reported in 2009.

    Consumer Durables  represented 7% in 2010, or $2.0 billion, up from $1.4
    billion (6%) reported in 2009.

    Entertainment accounted for 4% of 2010 revenues ($1.1 billion), up slightly from the
    4% ($1.0 billion) reported in 2009.

    Media accounted for 4% of 2010, or $1.1 billion, up slightly from the 4% ($881million)
    it reported in 2009.

    Sourcev IAB( Internet Research Burea)IAB Internet Advertising Revenue Report was
    Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results
    released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the
    Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information
    reported directly to PwC, publicly available online corporate data and information
    provided by online ad selling companies.