Internet Advertising Report and Spending By Industry :Key Insights

Internet Advertising Burea Wordwide Digital Marketing Spending by Industrt and Ad formats

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Online Ad Revenues By Industry and Ad Formats

 

Search and  Display Advertising  retains largest share of revenue,  

• Search Marketing has remained the leading format since 2006, having strong sequential growth through this period. In 2010, 

• Search  Marketing has lost some share  due to  Display Banners, which now account for 24% of internet advertising revenues.

•  Classified revenues  have come down in 2010, with 10% of market share, down from the 18% of advertising revenues it commanded in 2006.
  
  
  
  Ad revenues by industry category  :  The top 5  Industry Verticals
  1.  Retail
  2. Telecom
  3. Financial Services
  4. Auto
  5. Information Technology/Computing Products

  
  • Retail advertisers continue to represent the largest category of Internet ad spending,
  accounting for 21% of 2010, or $5.5 billion, up from 20% ($4.5 billion) reported in
  2009.
  
  • Telecom companies accounted for 13% of 2010 revenues or $3.5 billion, down from the16% ($3.6 billion) reported in 2009.
  
  • Leisure Travel (airfare, hotels & resorts) accounted for 7% of 2010 revenues ($1.8
  billion) compared to the 6% ($1.5 billion) reported in 2009.
  
  • Financial Services advertisers accounted for 12% of 2010 revenues ($3.2 billion), even
  with the 12% ($2.8 billion) reported in 2009.
  
  • Automotive advertisers accounted for 11% of 2010 revenues or $2.9 billion, in line with
  11% ($2.5 billion) reported in 2009.
  
  • Computing /IT advertisers represented 8% of 2010 revenue, or $2.2 billion, down from
  10% ($2.3 billion) it reported in 2009.
  
  • Consumer Durables  represented 7% in 2010, or $2.0 billion, up from $1.4
  billion (6%) reported in 2009.
  
  • Entertainment accounted for 4% of 2010 revenues ($1.1 billion), up slightly from the
  4% ($1.0 billion) reported in 2009.
  
  • Media accounted for 4% of 2010, or $1.1 billion, up slightly from the 4% ($881million)
  it reported in 2009.
  
  
  
  Sourcev IAB( Internet Research Burea)IAB Internet Advertising Revenue Report was
  Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results
  released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the
  Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information
  reported directly to PwC, publicly available online corporate data and information
  provided by online ad selling companies.

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