web usage and technology adoption across the world

Global Technology adoption and Prevalence  across the World| 

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ecommerce, consumer internet ,mobile apps emerging as fastest start ups growth story in India

Data from NASSCOM predicts by 2020, India will be home to 11500 startup which would employ 2,50,000 jobs. Currently, India’s has 3,100 startup 

INDIAN START UPS BY CITY AND VC FUNDING ACROSS 3 BIGGEST SECTORS

Bangalore accounted for more than 55% of total start up business in India.India's capital and financial centreDelhi and Mumbai were no 2 and 3 . But Bangalore was ahead by miles , when it came to start up ecosystem and VC interest and ease of doing business in the city along withe other  intangibles of emerging start up business

Bangalore attracted $2.43 billion (Rs15,189 crore) worth of funding in 2014, of which as much as $1.7 billion was invested in e-commerce. Meanwhile Consumer Internet,mobile apps and ecommerce have emerged as fastest growing  start up sectors going by VC interest and  the number of deals that has been gone through 

The 3rd chart shows the list of prominent venture capital investors who have invested across Indian start ups.Among them are Helion ventures ,Sequoia Capital, Blume ventures,Kalaari Capital , Accel Partners, Matrix Partners,Tiger Global, IDG ventures, and Softbank who have invested in   Indian  start ups  across  diverse sectors such as eCommerce, Online services, Mobility, Enterprise Software and Outsourcing.

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WPP reveals the 10 fastest growing brands this year; Alibaba &Facebook tops

This years Millward brown brand report has some surprises and a few expected brand rankings 2015 number one global brand has been Apple.The Brand Value of the Top 10 brands almost tripled, to $1.1 trillion, one-third of the total value of the Global Top 100.Whereas the top 100 brand value now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over 2006 .Apple, with its relentless focus on the consumer experience, and the ability to wow its consumers demonstrated this yet again with the iPhone 6, returns to the top spot with a 67 percent increase in brand value.

WPP  and Millward brown's  BrandZ™ Top 100 Most Valuable Global Brands ranking, in 2015, .

The biggest riser is Facebook with an increase in value of 99% The  fastest growing brand this yeat ( new entry) is the online retailer Alibaba which debuted in the retail ranking at $66.4 billion, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart This years Fastest rising brand report shows that "Five of the 10 Top Riser brands come from technology or telecom providers categories. Other fastest growing brands were Domino's Pizza which won on brand strength and communication.Amazon grew faster with its consistent and  awesome customer care. Other fastest growing brands were  Skoll ,Verizon, Google and Zara were

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Nigeria and India leads mobile web traffic while ,UK& US ranks 17th and 19th

NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks  9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively

Global mobile internet traffic is led by Nigeria , whose mobile internet consists of 76%followed by India with 65% internet traffic coming from mobile web. Number 3 was South Africa with 57% of their web traffic coming from online mobile internet

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Internet companies based on community,ecom and search have the biggest valuations

What  are the most popular industry verticals  among the top 10 most valuable internet companies  in the world 

Communication E-Commerce and Search are the most popular industries on our list. It is worth noting that even though individually, companies in these industries have the highest overall values, on average none of these categories has the highest value. Companies in the communication field are by far the most highly valued.

Communication eCommerce, search media and gaming  are the top 5  industry verticals that form the top 10 biggest Internet companies list"

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The biggest internet companies across 50 countries

The latest numbers from 2015  World Startup Report,  shows list of the biggest start up companies across 50 nations ( which was taken for this study)

Out of them 30 nations  have at least one internet company worth more than $1 billion. Firms outside America and China are still relatively small: Google’s market capitalisation, for instance, is bigger than the value of the top internet firms in all other 48 countries combined. And  Europe loss more face as of  the top five countries with firms with the highest valuations, none is European— and 3 are Asian.

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most popular digital marketing software: already have vs intend to buy

Then above chart  comes from capterra  which shows  digital marketing software's  which organizations   presently use and the ones which they intend to buy .

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Top 10 global regions with highest social media accounts

GLOBALLY MOST ACTIVE SOCIAL MEDIA REGIONS

East Asia with the highest population has the highest number of social media users too  with 690 million active accounts, followed by North America with 58% users having active social media account which amounts to 206 million social media accounts.South East Asia with 199 million  active accounts ranks the 3rd biggest region with 32% penetration .

Meanwhile South America  and West Europe  both  share the 4th rank, having an  identical 197  million  social accounts   ( 47% and 48% penetration  respectively) .East Europe and South Asia ranks 5th and 6th with 190 million and 157 million social media users respectively

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30% of Facebook's 1.32billion users access it via mobile

The biggest social network on earth has just crossed 1.32billion users in June 2014.

1. Facebook had 1.32 billion active users at the end of June, up 14 percent from a year earlier. 
2. On average, 829 million people used Facebook every day in June, up 19% during the same time last year
3. The number of people who log in at least once a day on mobile devices was 654 million  which is 14% higher compared to same time last year 
4.  Facebook's founder Mark Zuckerberg personal wealth at  29 years has increased to $19bn as of September 2013,
5.  Facebook's revenue jumped 61 % to $2.91billion in Q2,2014 from $1.81 billion in the same quarter a year ago., 
6. While its ad revenue grew 67% to $2.68 , Its  mobile revenue was $1.66billion which was  62% of Facebooks total ad revenue 
   
   

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Internet Consumption in US Falls : Radio and Television among most watched media

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The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week

In terms of Demographic and Ethnic Preferences more than ninety percent of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%).

 Tags : Digita Marketing, Online Shopping, Internet trends, neilsen  ,research studies  

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The 3 Digital Disruptions in 2014 that will change Web Marketing

eMarketer Webinar: Key Digital Trends for 2014 from eMarketer

This Presentation lists out " the major game changers across the digital marketplace, and how Brands and Marketers need to relearn, review and reinvent theirmarketing strategy

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Facebook To launch" Sympathize " Button..

One of the most controversial “ Feature  on Facebok  is the "LIKE BUTTON" While ..Facebook ‘s  USP is its ability to connect people,  enable sharing among communities and friends..

However the Like Button more that anything has no contextual value and  for  most of  consumers " its a distraction  

On the contrary the  Like Button ‘ does not reflect the popularity for a brand or an endorsement of “ the post...its merely a marketing Gimmick that aims to " sell  and convince advertisers  that Like Button is a kind of metrics for brands to  measure the success of its  Ad Campaign and Sponsored Stories “

However   “ for all practical reasons .. a Like “ doesn't reflect ‘ endorsement or approval, Its merely  serves as a distraction for users,  1)  A like button does not translate into “a a genuine “ desire to buy or transact, nor does it “ reveal”  the consumer s “ propensity to engage with the Brand 

A Like button is led more by “ the desire to be a part of community”  and  the desire to “ conform”  with their social circle

Another Ridiculous feature    of the like button is that “ even a sad news “ is expected  to be liked ...

However it seems that “ Facebook has “ decided to Facebook has decided to add another button for comments for sad news  as the “like” button would have seemed awkward, the “sympathize” button.

If a user selected a negative emotion from Facebook’s list of feelings in a status update then the “like” button would change to “sympathize

A Facebook engineer said at a company event that the button had been created as part of an internal project.

Related News on Facebook Like Butto

Is 'sympathise' the new 'like'? Brainstorming Facebookboffins come ... Daily Mail-09-Dec-2013 The 'sympathise' button emerged at a 'hackathon' event, which is whenFacebook employees stay up all night coming up with new ideas in a ...

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Would you 'Like' a 'Sympathise' button on Facebook? gulfnews.com-10-Dec-2013 London: The Facebook “Like” button is often used to acknowledge what... a negative emotion — such as “sad” or “depressed” – on their status. ...week at a company event where Facebook engineer Dan Muriello was asked if ...

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The Evolution of Brand Apple's 43 Years of Advertising

The Evolution of Apple Ads - StumbleUpon:

Image Courtesy : via site

Apple first started advertising its products in the late 1970s.

The 1980s was a watershed year for Apple , as Computers slowly started being used by enterprises and this was " an era in which Steve Jobs" showmanship  came into action , as  the Apple ads were all approved by 

These ads were text-heavy and light on images, as were many computer and technology ads from that era.

Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.

Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads

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Google Tweaking its paid search Ad Units as CPC Declines

Google is  naturally looking for More paid real estate  and has been tweaking its " Ad Unit lately "as that would help advertisers and publishers in terms of getting the best bang of their digital budgets

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US Falling behind China on "Global Online Advertising Spends, as 18% media spends go digital in china

 

The chart shows the dominance of China vis a vis US in terms of Online Marketing Spends, which is determined by T-Index,  which is a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita.

The US (16.8%) will fall behind China (18.8%) in online market share by 2015, according to Translated  Research T-Index, a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita.

This means that " by 2016,18% digital spends will be powered by the  Chinese Market, with US falling behind with 16.9% 

The US boasted the largest T-Index in 2011, at 24.4%, ahead of China (11.5%), Japan (6.6%), Germany (4.9%), and the UK (3.7%). T-Index is a statistical index that shows online market share per country. It combines the Internet population and its estimated GDP per capita.

The 2015 projection shows that of 2011′s top 10 countries, developing nations China (63.4%), Brazil (43.4%), and Russia (26.2%) will see the most percentage growth in market share by 2015, while developed countries such as Italy (-43.4%), the US (-31.1%), Japan (-25.7%) and the UK (-27%) will experience the largest negative percentage change

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How Social Media Usage Impact economic Growth

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IBM's 1$billion Investment in Linux to power its Cloud and analytics

IBM  continues to  set  benchmarks on how to drive "internal  digital adoption " and serve as an    Inspiration among the IT and Software services on how to   transform internal process and product maturity cycles .

IBM will invest $1 billion to promote Linux development over the next five years as it tries to adapt Power mainframes and servers to handle cloud and big data applications in distributed computing environments. IBM's Power Systems Linux Center in Montpellier, France IBM's Power Systems Linux Center in Montpellier, France The investment, expected to be announced at the LinuxCon conference in New Orleans this week, will fund Linux application development programs for IBM's Power servers and also be used to expand a cloud service where developers  can write and test applications

Interestingly as well, Big Blue also made the link between its big data (a petabyte's worth now managed in the cloud) and the cloud. The net result so far: $25 million saved over a five-year period with 70% using the cloud.

IBM will invest $1 billion to promote Linux development over the next five years as it tries to adapt Power mainframes and servers to handle cloud and big data applications in distributed computing environments. IBM's Power Systems Linux Center in Montpellier, France IBM's Power Systems Linux Center in Montpellier, France The investment, expected to be announced at the LinuxCon conference in New Orleans this week, will fund Linux application development programs for IBM's Power servers and also be used to expand a cloud service where developers ca

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Dissecting the Average American Internet Usage : Digital Project Insights 2013

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Google To Launch eCommerce Marketsplace HelpOut "for Multi Screen Consumption

The latest Trends on Web Marketing

 Google is working on a new service called “Helpouts” that will act as an ecommerce marketplace for skills, according to TechCrunch.

.The Google Spring Clean Out season seems to be over and what better to start the  Season with ( New Products rather than " Dumping them for good ..., at times better than good or in most times the ugliest

 Today, TechCrunch has learned via a tipster that Google has quietly been pursuing its 

The product, which has reportedly been named “Helpouts” and is currently being tested internally as reported by Techcrunch will take shape as a marketplace that enables individuals and small and large businesses to buy and sell services via live video. 

marketplace ambitions under the auspices of a new platform that leverages its increasingly powerful cloud services to power live, real-time commerce.

Although Google 's distribution channels( Google,Blogger, Youtube, Maps, )    has the the capacity to connect merchants and consumers on both an immediate and scheduled basis

what Google lacked in front end was something which cannot be " solved by its Core Competence of arranging  and accumulating information via its algorthim, This Platform  will provide Google and its channel partners, to connect and corelate and collate information across organized digital marketplace 

This new Product under testing will allow sellers to create their own profiles and take advantage of reputation management, scheduling and payment features, while offering robust search and discovery tools for consumers.

Users with skills and services to offer would log onto the service and offer to help out over live video for a fee. A sample screenshot obtained by the publication included categories such as computers, education, food, health, hobbies and repair. Helpouts could either be scheduled as classes or initiated instantly

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The Success Story of Slideshare and How it manages to get 1140 Slides in a second

The latest Trends on Web Marketing

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