Viewers in Germany, the UK, and Spain Spend the Most Time Watching Online Videos
While all countries in the EU5 (France, Germany, Italy, Spain, UK) show similar rates of penetration for the video market on the web, averaging 83.7 percent, the levels of engagement of users in these markets differ. In December 2010, viewers from Germany, the UK, and Spain spent more time watching online videos than those in the US, averaging 18.0, 17.0, and 16.2 hours respectively. Viewers in France watched 12.2 hours of video and viewers in Italy watched the least with only 10.4 hours. On average, the time EU5 video viewers spent watching online videos in December 2010 (14.8 hours) was just an hour short of how many hours the average viewer in the US spent watching videos in a month (15.8 hours).
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