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Showing posts with label Internet research. Show all posts
Showing posts with label Internet research. Show all posts

April 16, 2011

Victoria Secret Among The Top 10 Most Liked Retail Brand


That Facebook has more  female users than men is evident from the fact that  " Victoria’s Secret and its Pink brand for young women have been voted as the biggest Retail Brands  . The two were the most Liked retail brands on Facebook in March with 12.1 million and 8.4 million followers, respectively, according to the ChannelAdvisor Facebook Commerce Index.

The index tracks the number of Likes gained by each of more than 500 brands at the end of each month.
Here are the 10 most Liked retail brands on Facebook, with the number of Likes at the end of March, and the month-over-month percentage increase:

• Victoria’s Secret, 12.1 million, 4%

• Victoria’s Secret Pink brand, 8.4 million, 5%

• Adidas Originals, 8.2 million, 15%

• Lacoste, 5.2 million, 11%

Burberry, 5.1 million, 20%

• WWE, 4.9 million, 9%

•Hollister Co., 4.6 million, 6%

• Wal-Mart, 4.5 million, 23%

Forever 21, 4.2 million, 3%

Abercrombie & Fitch, 4.1 million, 7%

It’s hard to say what Likes on Facebook are worth to a retailer, Does the likeability of a brand on facebook reflects a users perception ? or is it motivated by " social Fad" factor.( since my friend liked it .. i must too. 

However,  the consensus among " digital Marketers" are that  a " Like in Facebook" is a sign of approval from consumers" and though  it might not directly lead to sales.. but it works as a brand building campaign along with direct  and channel marketing.

Adidas  is the 3rd most liked retail brand and added 1.1 million new followers,  mainly due  to its offering a slew of original content on its Facebook page and using celebrity endorsers such as Katy Perry. Adidas is No. 186 in the Top 500 Guide.


March 29, 2011