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Showing posts with label Ireland. Show all posts
Showing posts with label Ireland. Show all posts

January 25, 2016

spain,uk,ireland and portugal among europe's fastest growing ad makets



YEAR ON YEAR AD GROWTH 2015 VS 2016


The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal, whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

January 24, 2016

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

"global ad spends by region "

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

"global top 10  advertising markets by ad spends"
GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016


Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016
  • Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  • The positive momentum of advertising spends  is expected to continue across the world at the 
  1. Western Europe at +2.6%, 
  2. North America +4.2%
  3. Asia Pacific  at +4,1%
  4. Latin America +12.7%





June 9, 2015

UK and Scandinavian nations leads in investment by fintech companies



"UK and Scandinavian nations leads in investment by fintech companies"


Top 3 global regions where fintech companies have invested the most


 UK& Ireland have received the highest investment by the fintech companies globally  and  across Europe, with 623 million USD followed up Norway, Sweden and Denmark with 345 million USD , while with 306 million USD Netherlands ranks no 3.

May 25, 2015

nations with highest number of twitter app installed in their iPhones

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"nations with highest number of twitter  app installed  in their  iPhones"
COUNTRIES  WHO HAVE THE HIGHEST NUMBER OF  TWITTER INSTALLED IN THEIR IPHONES

“90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone
Among the most popular apps are Echofon Tweetcaster, Hootsuite,covertchirp,Tweetbot and Twitterrific 5