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After just
three months of iPhone supremacy, Android is back as the top-selling mobile
operating system in the U.S.
Phones running Android jumped to 49.4 percent of all smartphone sales in
America, up 6.4 percent over the same period a year ago. iOS came in second, of
course, with 45.9 percent. Interestingly, Windows Phone was the only other
mobile operating system to grow, adding over a percentage point of market
share, while BlackBerry dropped to only a third of its previous share, to only
.9 percent of the market.
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Showing posts with label Kantar Media. Show all posts
Showing posts with label Kantar Media. Show all posts
March 15, 2013
March 14, 2013
Windows Phone Shows Strong Growth in Italy and UK,
Microsoft’s mobile OS marketshare in Italy alone has surpassed 13.9% market share for 2012, compared to 2.8% just a year ago. Furthermore, 2012 has been a strong year for Windows Phone in UK as well, where it nearly tripled its market share from 2.2% in 2011 to 5.9% in 2012.
In France and Spain, Windows Phone grew its market share from 3.7% to 4.1% and 0.4% to 1.8%, respectively. However, in Germany, the mobile OS marks a slight drop from 3.0% to 2.6%.
Nokia, in particular, is experiencing a major boost in the sales of their Lumia smartphones. Its smartphone sales share amounts to 6.2% (35% for Samsung and 32% for Apple), which is 50% more than what the company managed to sell in 2011.
According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, the jump in the WP’s European market share is great, but 2013 will pose a far greater challenge in the face of the Chinese and US markets.